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By TAG Heuer, TAG HEUER TEAM —  16 Oct 2017

TAG HEUER, OFFICIAL TIMEKEEPER FOR GRAN TURISMO SPORT

Gran Turismo Sport, presented for its launch in Modena, integrates TAG Heuer’s Live Timing Technology, providing unparalleled timing solutions within the racing experience.

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Gran Turismo, the franchise sold over 77 million copies worldwide, is coming back with a new title and a historical first in Modena, Italy.

Kazunori Yamauchi, Senior Vice-President of Sony Interactive Entertainment Inc. — and the game's creator — presented in front of over 200 internationals medias the latest version of the game in partnership with TAG Heuer. 

Strongly linked to the world’s most prestigious races as the Carrera Panamericana or Pikes Peak, TAG Heuer is now entering eSport as Official Timekeeper and Official Watch for Gran Turismo Sport.

An historical first for a Swiss Luxury Watchmaking Company underlined by Kazunori Yamauchi, game’s creator: “TAG Heuer who have been making history in partnership with the shining legends of motorsports such as Steve McQueen, Ayrton Senna and Red Bull Racing, is a perfect project partner for Gran Turismo Sport. TAG Heuer will bring a level of reality to Gran Turismo Sport equal to the real-world motorsport.”

Gran Turismo Sport also displays a major innovation with the “TAG Heuer Museum” where players can discover the unique inheritance built by TAG Heuer partnering with legendary tracks and pilots, through dedicated texts and visuals on game.

With TAG Heuer’s world-renowned savoir-faire, Gran Turismo Sport offers one of the most immersive experience of virtual simulation, highly prized by Millenials and millions of aficionados of the franchise worldwide.

TAG HEUER, OFFICIAL TIMEKEEPER FOR GRAN TURISMO SPORT

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