Once upon a time two icons met
From one hand, Jo Siffert - legendary-skilled Swiss pilot - competing with a white tracksuit printed with the red Heuer logo, an Autavia on his wrist, is like no other pilot on the Formula One’s tracks. On the other side, a major Hollywood actor, Steve McQueen, passionate of engines and car races.
In 1970, the King of Cool launches the most ambitious project of his career:
bring his motor sports passion on big screen. Steve McQueen chooses the most mythic endurance race of the world: the 24 Hours of Le Mans. Thrilled by the idea, Jo Siffert assembles for Steve McQueen a fleet of sportscars to recreate the craze of Le Mans.
Le Mans, a mythic movie, as truthful as bold
Seppi perfects Steve McQueen driving his Porsche 971, extremely nervous at high speed and acts also as the understudy of the American actor. When Don Nunley, prop master, asks Steve McQueen which outfit he should wear for the movie, the actor simply answer: “Just like Jo”.
From then, he will now wear the white track suit printed with the red Heuer logo and carry an Autavia on his wrist. But…
The Monaco, a timepiece propels into legend by fate
Ten days before the filming, Steve McQueen receives a watch like no other from Switzerland, expressly sent by Jack Heuer.
Designed with a square case, the blue of its dial mesmerizes, the red of its clocks provokes. The King of Cool holds in his hands a timepiece he will now keep for the whole filming of Le Mans: the Monaco Calibre 11.
Impersonated by Steve McQueen’s aura, the Monaco Calibre 11, world’s first timepiece with a square case associated to an automatic chronograph of high accuracy - water resistant to 100 meters - marked a turning point in a the watchmaking world. Without acknowledging it and driven by their passion, Jo Siffert and Steve McQueen has given birth to two myths.