TAG Heuer is proud to announce the opening of its first flagship boutique at 449 Oxford Street – the heart of London’s shopping area. For the occasion, the Brand Ambassador and Supermodel Bella Hadid was invited to cut the ribbon and officially open the boutique.
TAG Heuer also took the occasion to present the much-awaited Link Lady Bella Hadid Limited Edition. Lucky customers who pre-ordered this Limited Edition were also invited to meet Bella personally and collect their purchases during the opening of the brand new store.
“We are honoured to have Bella Hadid, TAG Heuer Ambassador open this flagship. She is a true fashion icon and inspires so many young people through her work, and truly embodies the TAG Heuer brand motto “Don’t Crack Under Pressure!” said Rob Diver, Managing Director TAG Heuer Europe.
For the occasion Bella wore the Link Lady Limited Edition designed for her. All matt black, with a magnificent mother-of-pearl dial proudly showcasing 12 diamonds, the watch is modern and contemporary, made entirely from ceramic, the perfect watchmaking material. The bracelet is the famous Link design, which is one of the most comfortable bracelets to wear.
“I really love my Link Lady Limited Edition, as diamonds go with everything! It is very bold and versatile watch!”, said Bella Hadid. She continues: “And it’s really exciting to be here today with TAG Heuer, London is one of my favourite cities! We have created a beautiful campaign together and it is amazing to see it come to life and for everyone to experience the brand story!”