October 01, 2018

ABOUT TIME: MEETING GEORGE BAMFORD

Watches customization, luxury cars: George Bamford looks back on his story
in « About Time », an original series by TAG Heuer dedicated to outstanding personalities.

While George Bamford began his career in photography and design, this timepiece and automobile lover has been personalizing luxury watches at the head of his prestigious Bamford Watch Department since 2003. A teenage passion that the British knew how to transform into art to become a key figure of his field.

His story is at the heart of the first episode of « About Time », an original new series in which TAG Heuer multiplies encounters with atypical personalities with beyond the ordinary fates. Intimate and authentic moments where you will discover, behind the scenes, their relationship to time.

From his first watch - a TAG Heuer Formula 1 with a steel case and a black bezel - to his recent reinterpretation of the TAG Heuer Monaco in carbon fiber, he recounts his childhood and a journey marked by legendary watches, discoveries and decisive inspirations.

ABOUT TIME: MEETING GEORGE BAMFORD

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