CARA DELEVINGNE IS BACK

TAG Heuer is highly honored to unveil its new advertising campaign shot by David Yarrow, featuring the sublime Cara Delevingne. A piercing look, sure of herself, the It-girl confronts a lion, her favorite animal.

The image was shot in real conditions in South Africa by David Yarrow, the illustrious fine art photographer who specialises in capturing the beauty of endangered animals, at the Wildlife Sanctuary set up by the so-called "Lion Whisperer", Kevin Richardson.

 

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AN INDOMITABLE MODEL

Cara Delevingne is the face of the new TAG Heuer campaign. Facing a lion, she dares to take risks and revives the “Don’t Crack Under Pressure” motto.

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“You cannot let the pressure crush you. You have to use it as a fuel to propel you forward.”

Cara Delevingne