They’re the original rebels and racers.
From “The King of Cool” to “The Master” the number one of Formula One, our Heritage ambassadors were putting the pedal to the metal ahead of their time.
Even as we welcome the trendsetters of tomorrow, we continue to celebrate these timeless legends, who continue to inspire us every day.
Between Steve McQueen and TAG Heuer, it's a beautiful story worthy of Hollywood. A 1970 film in which the King of Cool breaks the screen with his steel blue eyes and his TAG Heuer Monaco on his wrist. From the famous film "Le Mans" to "Bullit" and car racing, Steve McQueen loved challenges and the thrill of it all. Decades later, the actor continues to fascinate new generations and embody TAG Heuer's values. An eternal icon who loved to seduce and push the boundaries.
Juan-Manuel Fangio has always defied the limits of time. At a time when riders over 30 years old were considered "too old", El Maestro joined the intense and ultra-competitive world of Formula 1 at 37 years old. This audacity will be crowned with five world championship titles.