TAG Heuer watch and Porsche Car

PARTNERSHIP

tag heuer X porsche

TAG Heuer and Porsche. These two icons of design, quality and innovation have journeyed in parallel since 1963. The time has come to unite on a single track.

A TALE OF PASSION AND GRIT

WHEN A LEGENDARY WRISTWATCH PAYS HOMAGE TO A THRILLING ICON

Equipped with the TH20-08 movement mirroring the first Porsche 911’s acceleration time, the new TAG Heuer Carrera Chronosprint x Porsche offers a unique visual rendition of the iconic sports car’s emblematic dashboard features. The race is on!

DISCOVER THE CHRONOSPRINT

ENGINEERED TO PERFORM

Whether it's the automatic excellence of TAG Heuer's Calibre or Porsche's latest turbo engine, both are powered by precision and cultivate the sporting and avant-garde spirits. Discover the legacy and future of innovation that beats at the heart of two iconic brands, transcending timeless classics.
BORN ON THE RACETRACK

CARRERA PANAMERICANA

From the starting line to today, Carrera evokes the thrill of the race and the spirit of challenge - a grueling 2000-plus mile race across Mexico. Carrera stands for distinctive design and strength of character and is an integral part of TAG Heuer's and Porsche's histories.

Learn more ABOUT CARRERA PANAMERICANA
WHEN CRAFT MEETS TECHNOLOGY

A PARTNERSHIP BASED ON AUTHENTIC HERITAGE

From cutting edge technology to time-proof artisanal crafts, a lot goes into transforming a hand-drawn sketch into a high-precision machine from TAG Heuer and Porsche. From the adrenaline of speed to the sporting spirits, both Maisons share a common history and passion for motorsports.

DISCOVER TAG HEUER MOTORSPORTS PARTNERSHIP
TAG HEUER PORSCHE FORMULA E TEAM

RACING TO THE ELECTRIC FUTURE

The TAG Heuer Porsche Formula E team represents both brands' passion for innovation and audacity. The development of the fully electric Porsche 99X Gen3, with its ambitious E-Performance Powertrain, is supported by TAG Heuer and Porsche. Proof that tradition doesn't live in the past.

DISCOVER TAG HEUER PORSCHE FORMULA E TEAM

READ MORE STORIES ON THE EDGE MAGAZINE

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TAG HEUER X PORSCHE  

Up for a challenge on the racetracks or looking for a chic urban companion ?