TAG HEUER STANDS BY BRAND AMBASSADOR TIGER WOODS

February 19, 2010 – La Chaux-de-Fonds, Switzerland.

Further to Tiger Woods’ statement issued today, TAG Heuer reaffirms that it will continue its relationship with Golf n°1. At this stage, TAG Heuer’s 2010 marketing plan remains unchanged with modulated activation of Tiger Woods’ image according to geographies.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.

 “The partnership with Tiger Woods continues,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “We are encouraged by Tiger’s remarks and are looking forward to his returning to professional golf.”

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