TAG Heuer Cheongdam Boutique Opening

September 2009, TAG Heuer opens the greatest scale of flagship store in Korea, TAG Heuer Cheongdam Boutique. Chengdam Boutique built based on ‘fusion’, the new concept of TAG Heuer, throughly presents TAG Heuer’s uinque identity which is represnented as outstandging design, world–class technology and workmanship with long history. Customers are able to meet not only TAG Heuer’s special edition exclusively open in TAG Heuer Boutique, but also various life style edtion items, inclduing eye wears, jackets, belts and purses.

The interior of TAG Heuer’s Cheongdam Boutique is designed with the concept, which merging <Tradition and Innovation> <TAG and Heuer>, <Sporty and Elegant>, <High-Technology and Craftmanship> and <Past and Future> and effectively showing colourful-150-year-old of TAG Heuer. Especially Façade, made of stainless steel and mesh materials, accepts bold design combining absolutely different two characteristics.  

TAG Heuer’s Cheongdam Boutique has three floors: The first and second floor store and A/S Center at the basement and Roof Café at the top. In particular, ‘Wall niche’, which shows TAG Heuer’s unique display concept, is planned to make various items horizontally displayed in order for customers to look around at the most comfortable position. ‘VIP Lounge’ at the second floor includes TAG Heuer’s history zone with open library offering a special chance to customers to meet TAG Heuer’s culture as well as its heritage. In the ‘VIP Lounge’, customers would be served with refreshments with coffee and have consultations with experts regarding watch items. Besides, customers are able to appreciate special limited edition, merely exposed to Chungdam Boutique. ‘Roof Café’ at the third floor is the place for rest, playing golf putting zone.

TAG Heuer’s Cheongdam Boutique is expected to draw a lot of potential customer’s interest by exhibiting the newest items launched in Korea at the first.

For more information : Cheongdam Store 548-6020, TAG Heuer Head Office 3279-9000

Address : Seoul si, Gangnam gu, Cheongdam dong 84-8

TAG Heuer PR & Marketing Manager Song Ji-eun 010-9388-4341, jeenie@myungboco.com