V4 MAKES THE GRADE AT LUXURY WATCH AWARDS

The TAG Heuer MONACO V4, the world's first watch with high-yield mechanical belt drives, was one of three finalists in the Grand Prix de l'Horlogerie de Genève’s highly competitive “Haute Complication” category.

The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. TAG Heuer has been singled out six times in nine years for its engineering and design prowess.

“I’m happy for our R&D teams, who have been working hard on the V4 project for years. When we unveiled it as a Concept Watch at BaselWorld in 2004, people were very impressed but few thought we’d ever get beyond the prototype stage. Now here we are, five years later, winning industry recognition for the fully realized rollout model, which, I have to say, is even more amazing — both technically and in terms of style and design — than the prototype” said Jean-Christophe Babin, the CEO and President of TAG Heuer.

Winner in its concept stage of many design prizes and awards (including Wallpaper Magazine's "Watch of the Year" Award and Popular Science's "Best of What's New" Awards), the Monaco V4 is the revolutionary new incarnation of the iconic Monaco — the audacious, square-faced watch first seen on Steve McQueen’s wrist in the 1970 race classic film Le Mans.

Handcrafted in industrial-grade platinum in an exclusive edition of 150 pieces, the double-patented TAG Heuer MONACO V4 completely breaks with watchmaking tradition. Like the Swiss legend that created it — the world leader in luxury sports watches and chronographs since 1860 — its true sources of power are audacity, performance and a passionate devotion to the avant-garde.

“This comes on the eve of the 150^th anniversary of the TAG Heuer brand,” said Babin. “A podium appearance for our latest leading-edge creation — I couldn’t imagine a more perfect birthday present!”