What are you made of? - 2006

Since the 1990’s for the leaders in watch-making, mental strength teamed with the best in sport and film become the main player in all TAG HEUER advertising campaigns.

Always with a signature that challenges "What are you made of?", the new evolution of the TAG HEUER advertising campaign strengthens the message. The legend in watch-making is revered by a subtle play on light which emphasizes the force and the beauty of the brand’s models as well as the exceptional character of its ambassadors. Jeff Gordon and Carrera Racing, Uma Thurman and Link diamonds, Tiger Woods and the legendary Link series, Maria Sharapova and TAG HEUER FORMULA 1 DIAMONDS...

A play on light and shade; an elegant fusion of sport and glamour, this campaign glorifies the new products which we have presented to you; from the white Professional Golf Watch to the Carrera tachymeter Racing watch, not to mention the Link lady diamonds and the Aquaracer.