Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

Savoir faire

The Spirit

If you are boldly going anywhere you boldly go with a TAG Heuer.  Timepieces which have played a vital role in the exploits of the most dashing and daring champions and adventurers of the past 150 years.

 

A passion born young. Still in his twenties founder Edouard Heuer decided keys were a windup and consigned them to history with his groundbreaking crown-operated winding system. Being in the forefront was the most stylish position, a position TAG Heuer assumed and has retained.

 

Over three centuries at the cutting edge of timekeeping on land, sea and air.


TAG Heuer clocks winners on the waves, on the track, in lawn tennis and on Formula 1 circuits. And for more unusual exploits. A Time on Trip device was aboard the Graf Zeppelin’s first transatlantic flight. The intrepid Hugo Eckener also installed it on his Zeppelin a round the world trip in 1929.
Modern day Olympic recordbreakers in Antwerp in 1920, Paris 1924 and Amsterdam in 1928 raced against stopwatches including the Heuer Mikographs and Micrcosplits. Wordbeaters take their prized winning times from TAG Heuer. 

 

The gold standard of time, on occasion, literally. A gold TAG Heuer was presented to Prof Auguste Picard who headed sky high in a ballon to a record height of 15,781m. Aside from airships and ballons by the Thirties TAG Heuer timepieces had become key and trusted fixtures in cars and planes worldwide.

 

As the jet set took flight TAG Heuer is master of the time zones

For a newly globalised post World War 2 world TAG Heuer introduced the Twin Time in 1955 which displayed two time zones simultaneously. And then went beyond. A TAG Heuer stopwatch shot into space on the first manned flight aboard Mercury–Atlas 6 in the hands of astronaut John Glenn. 

 

In 1971 TAG Heuer joined forces with Enzo Ferrari  and became the Official Timekeeper for the roaring red Formula 1 stable from 1971 until 1979. In the midst of this association the Chronosplit was launched – a double digital display quartz marvel precise to 1/100th of a second. Senior Ferrari ordered 15.