Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

11 Feb. WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER

Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium

The new front-runner on Citroen's WRC team joins driving legends Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations

TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.

The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes star Jenson Button and four-time F1 Champion Alain Prost.

"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."

After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.

"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."