Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.


Unique Dual-Chain Architecture

Since 1969, the year TAG Heuer launched the world’s first automatic chronograph movement, coupling watch movement with chronograph function has become standard operation procedure. There is a serious “hitch”, however, with this isochronous system: its wheel chain gear system increases energy loss.

This is one of the greatest quandaries of chronograph design - how to keep chronograph operation from disrupting watch operation. A first avenue of research led to the TAG Heuer Calibre 360 in March 2005 with its additional module for the chronograph. Then the answer came with the TAG Heuer Mikrograph 1/100th of a second Chronograph in January 2011, ingeniously outfitted with two independent kinematic chains - one for the watch and one for the chronograph, integrated in the same movement.

The MIKROTOURBILLONS is built with the same integrated movement with dual chain architecture, thereby eliminating the need for a clutch. Separating the watch chain from the chronograph chain eliminates the risks of the chronograph influencing the watch and vice-versa; but most importantly, it reduces energy loss and optimizes the precision of the chronograph’s regulating organ. This dual chain architecture allows the all “MIKRO” timepieces (MIKROTOURBILLONS, MIKROGIRDER, MIKROTIMER and MIKROGRAPH) to be ISO 3159 compliant across the board. The MIKROTIMER and the MIKROGRAPH are already COSC certified - i.e. with the chronograph function running, a feat virtually impossible to achieve by conventional mono-frequency chronographs.