Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

14 Aug. The Odyssey of Pioneers on Malibu Beach

TAG HEUER AND NOTABLE CELEBRITIES KICK OFF AMERICAN LEG OF GLOBAL "ODYSSEY OF PIONEERS" IN MALIBU.

The entertainment, fashion and media elite came out to celebrate TAG Heuer’s “The Odyssey of Pioneers” last night at an exclusive cocktail party hosted in a private Malibu estate. The invitation-only event drew several celebrities including Twilight star Kellan Lutz, Joe Manganiello from True Blood, Johny Galecki from Big Band Theory, and Tim Daly, star of Private Practice. Renaud Dutreil, Chairman of LVMH Moët Hennessy Louis Vuitton Inc., also made an appearance.

TAG Heuer CEO and President Ulrich Wohn welcomed guests, especially, Elon Musk, Chairman and CEO of Tesla Motors Inc.

During the event, guests enjoyed cocktails, including Veuve Clicquot Ponsardin, and previewed our exhibition of key historical and current TAG Heuer products that underscores the brand’s passion for revolutionizing timekeeping. The TAG Heuer Tesla roadster was also exhibited.

The Malibu-based event marked the 11th major stop the TAG Heuer Tesla Roadster has made worldwide. In March 2010, TAG Heuer brand ambassador and Academy Award-nominated actor Leonardo DiCaprio kicked off the car’s round-the-world, six-month “Odyssey” in Basel, Switzerland. Since then, the TAG Heuer Tesla Roadster has visited Monaco, the Great Wall of China and India, where Prince Albert, actor Chen Dao Ming and the Maharaja of India, respectively, drove it.

Brand ambassador and tennis champion Maria Sharapova welcomed the TAG Heuer Tesla Roadster when it arrived in the U.S. earlier this month, and drove it along the streets of Manhattan Beach, Calif. Throughout the summer, the car will be driven cross-country and stop in cities nationwide, including Las Vegas, Miami, N.Y., where TAG Heuer will host exclusive cocktail receptions on August 19 and Sept. 2.

The TAG Heuer Tesla Roadster will travel to London and then Paris for the final leg of its global journey. At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.

Go to Odyssey of Pioneers website