Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

08 Jun. THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA

For the first time, a 100% electric GT car is about to cross the People's Republic of China. TAG Heuer's Tesla Roadster started yesterday its journey throughout the second largest country by land area in the world. On June 8, it made several appearances in Beijing, the multi-facetted capital of this buzzing country.

As a new ambassador of the brand, young Chinese GP2 racing driver and aspiring F1 driver Ho-Pin Tung was proud to tour the city with this fireball of an electric car. Ho-Pin was enthousiastic to present TAG Heuer's Tesla Roadster to the Chinese passerbys. Ho-Pin posed in TAG Heuer fashion in front of the iconic landmarks of the former imperial city.



During this TAG Heuer and Tesla cosmopolitan tour, all aspects of the capital were highlighted: the modern and busy Central Business District, the Beijing National Stadium built especially for the 2008 Olympic Games, as well as the Ming City Wall dating back into the early 15th Century.


Linking history to technology, TAG Heuer's Tesla Roadster will next stop along the Great Wall of China, on its way to the UNESCO World Heritage Site of QuFu, before heading to Shanghai.

Congratulations to the China team and good luck to Ho-Pin Tung on his upcoming races!