Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

20 Dec. The new TAG HEUER CARRERA MIKROGRAPH AVANT-GARDE 1/100TH SECOND

  • Mikro

Accurately measuring time is of course the very essence of high-end watchmaking. Even more challenging, however, is to precisely divide seconds into the smallest possible fractions by means of a chronograph function. From the beginning, TAG Heuer has pioneered utmost precision and ever pushed limits of accuracy beyond conventional frontiers, making it today the undisputed master of every tiny fraction of time, 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second.

With the new TAG HEUER CARRERA MIKROGRAPH AVANT-GARDE 1/100TH SECOND, TAG Heuer continues to explore the concept of the dual chain launched in January 2011. This technology allows, in an integrated mechanical movement, the elimination of cross-interference between the watch and the chronograph, and paves the way for an authentic dual-certification timepiece.

This game-changing innovation combines two assortments beating at 28,800 and 360,000 beats/hour respectively. It offers unrivalled precision and chronometry thanks to the independence of its “normal speed” and “high speed” watchmaking chains.

Detailed Features:

REF: CAR5A50.FC6319

Dial:

- Black external part & fine brushed anthracite internal part featuring 3 counters

- Solid rose-gold (18K 5N) “100” hand applied arabic numerals

- Solid rose-gold (18K 5N) hour and minute hands with luminescent markers

- Solid rose-gold (18K 5N) small second hand

Case:

- Diameter: 45mm

- Titanium grade 5 with black titanium carbide coating case

- Solid rose-gold (18K 5N) crown overmolded with black rubber

- Solid rose gold (18K 5N) push buttons

- Polished, fine brushed and sandblasted solid rose gold (18K 5N) horns

Bracelet:

- Hand-sewn black alligator strap with soft touch effect

Movement:

- Engraved rotating mass: XX/50

- COSC certified (watch)

- 480 components

- 68 jewels

- Power reserve: watch: 42 hours, chronograph: 90 minutes

- 1/100th second chronograph function

- 2 balance wheels

- Automatic bi-directionnal rewinding system

- Date