Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

05 Nov. THE ART OF MANUFACTURING - TAG HEUER'S INNOVATIVE SPIRIT AT WORK

On November 5, 2013: TAG Heuer presented to international media and local authorities its new manufactured movement - Calibre 1969 - at the occasion of the opening of its new avant-garde manufacture in Chevenez, Swiss Jura :

Over 70 media from around the globe gathered today in Chevenez, Swiss Jura, at the occasion of the official opening of TAG Heuer's fourth manufacture in Switzerland, dedicated to it movement 1887 and its new in-house movement : Calibre 1969.

Guests were invited to discover the secrets of ébauche manufacturing, jewels setting, quality control, and assembling of this latest calibre, a movement that better combines maximum thinness with a larger power reserve and a significant volume potential. Interactive visits, interviews with TAG Heuer's President & CEO Stéphane Linder and gastronomic lunch in an unusual setting: a royal table for 80 set between avant-garde watchmaking workshops and avant-garde kitchen.

The theme of the event: The Art of Manufacturing

For over 150 years TAG Heuer has pursued the boundaries between the fundamental laws of mechanics and watchmaking. A never ending journey travelled through the pursuit of ideals, human endeavour and innovative manufacturing. Striving always to defy the rules and conventions, to liberate the art of watchmaking in the quest for mechanical timekeeping perfection.

In 2014, TAG Heuer will express this “Avant-Garde Manufacture” major theme through further events celebrating THE ART OF MANUFACTURING, and focusing on the new Cal.1969, as well as Haute Horlogerie timepieces. A celebration of what defines the brand as unique in the watchmaking industry, through the interpretation of the engineer, the watchmaker and the poetry of art.

In Chevenez, The Art of Manufacturing was expressed also through a parallel between fine gastronomy and fine watchmaking, inviting guests to witness a Grand Chef and his crew (Philippe Rochat, Swiss 3-Michelin-Starred) at work and a great team of watchmakers at work all at once, on one side, assembling amazing plates, on the other side, assembling amazing movements, during a memorable lunch. Jack Heuer himself "oscillated" between kitchen and workshop, bringing his personal touch to every plate.