27 Apr. TAG HEUER OPENED ITS FIRST BOUTIQUE IN ST-PETERSBURG
The first TAG Heuer boutique opened in St-Petersburg, often called the second capital and the most European city of Russia.
Enjoying outstanding location, the boutique of 25 m2 is in historical Taleon palace at the corner of Nevsky prospect, the main city avenue and the showcase of top international luxury names. The boutique features watch, mobile phones and accessories collections.
The opening event was attended by VIP clients, lifestyle, business, glossy and daily press and TV.
The guest of honour who joined TAG Heuer vice-president Guy Semon as a newsmaker was Liza Boyarskaya, one of the most demanded and beautiful actresses of Russian cinema and theatre who is originally from the city, belonging to outstanding St-Petersburg artistic dynasty. Particularly appreciated for her drama talent, Liza is definetly a “woman of substance” of modern Russian cinema, thus, conveying TAG Heuer spirit. She very much liked the ceramic F-1 collection impressed by its fashionable design finally giving her preference to a black version medium diamonds.