Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.


On May 24th, on the eve of the most glamorous race in motorsports, TAG Heuer hosted its annual VIP party aboard a towering luxury yacht in the brand colours at anchor in the port of Monaco, with the full squad of its longstanding Formula One racing partner, McLaren Mercedes, in attendance. The high-visibility partnership of TAG Heuer, the world leader in prestigious Swiss chronographs, with the Automobile Club de Monaco (ACM), the governing body of the iconic Grand Prix event, runs deep beneath the glamour, and is based on shared values and commitments.


In 1911, ACM launched the Rallye de Monte-Carlo, the first event gathering drivers from all across Europe, at once to prove that steam or gas powered vehicles could successfully cross the continent in winter, and to showcase the final destination, the famous casino capital of Monte Carlo. That same year, TAG Heuer patented Time of Trip, the first 12-hour dashboard chronograph for cars and aircrafts. In 1916, Heuer unveiled another time-changing breakthrough: the first stopwatch accurate to 1/100th of a second. In 1929, ACM pioneered the first Formula 1 Grand Prix within a city centre; and 70 years later it organised the first clean-energy rally. Today, the TAG Heuer and ACM partnership includes the alternative propulsion 15th Rallye de Monte Carlo des Energies Nouvelles in March 2014. This May, however, all focus is on the key event of the racing season, the Grand Prix de Monaco—TAG Heuer’s 499th Grand Prix with its longtime partner McLaren Mercedes. The storied event gives TAG Heuer a new opportunity to assert, once again, its status as the Swiss watch brand of record in Formula One.

TAG Heuer, the watch brand with the longest-standing legitimacy and legacy in F1 Motor Racing

The first watch brand to sponsor a professional driver — Jo Siffert, 1969. The brand whose colours, crest and watch co-starred with the great Steve McQueen in Le Mans, 1971.

The first watch brand to partner with a Grand Prix team — Scuderia Ferrari, 1971-1979. The most-winning watch brand at Monaco (15 victories) as part of the longest-running partnership in Formula One (29 years) with McLaren Mercedes — 1985 to now.

The Official Timekeeper of Formula One, 1992-2003 — 1/1,000 of a second.

The Official Timekeeper of Indy Racing League, 2004-2006 and again in 2014 — 1/10,000 of a second.

The Official Partner of the Monaco Grand Prix with Automobile Club of Monaco (ACM) — 2011 to now.

TAG Heuer: the watch brand that invented the motor-sports chronograph

TAG Heuer forged the original link between race cars and watches, then crafted and perfected it, pushing it to an unprecedented level of luxury prestige.

Through its longstanding links with the best teams, drivers and cars in motor racing, the Swiss brand, the undisputed world leader in luxury sports chronographs, has pushed time and its keeping to dizzying levels of precision — 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second.

TAG Heuer & MONACO: the watch brand and the Automobile Club de Monaco push their partnership to the next level

Every motor racing world champion from Juan Manuel Fangio to Jenson Button has been part of the TAG Heuer legend. So has almost every race in the sport, but none more so than the mythic Monaco Grand Prix, the most prestigious of them all.

The role TAG Heuer plays in Monaco is unparalleled in the Swiss watchmaking world. It has sponsored more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton.

In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.


As with all of TAG Heuer’s racing partnerships past and present, TAG Heuer doesn’t just hang its colors on a banner and share in the champagne. Long before the race starts, TAG Heuer is down in the pits and the paddocks, working side by side with the drivers and crews.

The prestigious event is the perfect foil for the newest in the TAG Heuer racing stable:

MONACO (37mm) Calibre 6 Automatic 2014 – Full Black

A Time Changer of utterly revolutionary design, and a racing legend spanning decades: when TAG Heuer launched the Monaco in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning look and wore it in his classic Le Mans movie. The legendary actor made it an icon. Way ahead of its time then, it is still as absolutely cutting-edge in its newest incarnation, the Monaco Calibre 6 Automatic 2014.

As rugged as Steve McQueen and as thrilling as the world’s most prestigious race, the 2014 Monaco Calibre 6 is completely in line with the Monaco universe. The new edition offers uncompromising styling and a daring all-black look, with black titanium carbide-coated case (with special fine-brushed and polished finishings) and crown, black dial with white luminescent markers and high-contrast red small second hand, and a black sub-counter with opalin finishing. The perforated calfskin leather strap with red lining adds that final touch of masculine swagger.

Available exclusively from May to September 2014

CARRERA (43mm) Calibre 1887 Chronograph

Monaco Grand Prix Limited Edition

The one and only CARRERA, the first sports chronograph designed for professional drivers and sports-car enthusiasts, is the standard-bearer of TAG Heuer’s unrivaled motorsports heritage.

Created by Jack Heuer in 1963 and named after the dangerously grueling “Carrera Panamericana Mexico Road Race”, it was standard issue for Ferrari drivers. In 1970, every member of the 'scuderia' — Jackie Ickx, Clay Regazzoni, Mario Andretti, Carlos Reutemann and Jody Scheckter -- wore a solid gold Carrera engraved with his name and blood type. Since, It has been worn by every TAG Heuer driving great: Alain Prost, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, Jenson Button...

This newest addition to the CARRERA legend is standard issue for McLaren drivers and pays tribute to the Monaco Grand Prix—the race’s name is lettered in red on its ceramic bezel with tachymetre scale, and its official logo is engraved on the sapphire caseback, along with the limited edition number (0001/2,500). Beneath the glass beats TAG Heuer’s 100% in-house manufactured Calibre 1887 movement. The fetching dial is in black, with two grey stripes and a red line. The hands and hand-applied Arabic numerals are in special “black gold” plating. The 43mm case is in sandblasted Titanium Grade 2 with black titanium carbide coating. The black rubber strap is embossed with a unique tire design inspired by the F1 tires of 1963, the year the Carrera was born. Racing look aligned with true racing lore, in an exclusive homage to a unique heritage.

CARRERA “Dashboard" (45mm) Calibre 1887 Chronograph

This spectacular chronograph takes its design cues from Heuer’s pionneering dashboard timers and the TAG Heuer Carrera Mikrogirder, winner of the “Aiguille d’Or”— the highest award in Swiss Watchmaking—at the Grand Prix d’Horlogerie de Genève in 2012. Classic stopwatch and car-racing aesthetics inspire its black dial with sunray effect and hand-applied Arabic numerals, and chronograph sub-counters with silver polished outlines. The 45mm case is in polished, fine-brushed and sandblasted steel and titanium, with black titanium-carbide coated fixed bezel and sides. The smoked sapphire caseback puts the daring in-house Calibre 1887 movement on display. The strap is in soft-touch black alligator, with black titanium folding clasp and safety pushbuttons. In every way, this chronograph is a tradition-breaking tribute to the House’s quest for ultimate performance.