Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

06 Mar. TAG HEUER & McLAREN : A bigger & stronger partnership

During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President & CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement.

TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, the manufacturer of world leading high performance sports cars including the 12C and McLaren P1.

TAG Heuer and McLaren engineers already have a strong technical partnership, working together on timepieces and on-board timekeeping systems, highlighting the connections between watchmaking and racing car production.

The partnership announced today will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a scheme to identify and support the most talented young drivers. For many years TAG Heuer has successfully supported the rise of great F1 champions, and working closely with McLaren this is set to continue.

As part of this new partnership Sergio Perez - the talented Mexican driver will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button.

In order to seal their partnership and celebrate McLaren’s 50th anniversary, as well as the 50th anniversary of the Carrera timepiece, the TAG Heuer logo now be visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.

« At TAG Heuer, we believe in lasting relationships that are built over time. This new agreement extending a partnership that has already lasted 28 years is proof of that. A long adventure, with many successes along the way: 140 victories, 134 pole positions, 373 podiums, 6 car-maker titles, and above all 9 world champions from Prost to Senna who have proudly worn our colours and chronographs on tracks all over the world. Today we also celebrate common values - performance, precision, prestige and innovation that have guided us since 1985 and that will continue to unite us » declared Jean-Christophe Babin.

Speaking in Geneva Ron Dennis said « I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world beating success on the track. Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail making us natural partners. We are about to enter an exciting new phase in our relationship.»

The first watchmaking brand to use drivers as ambassadors in the nineteen-sixties, the number one watch brand, and in particular the first non-technical sponsor committed to a team from the nineteen-seventies, TAG Heuer remains the benchmark brand in motor-racing sport. This renewed and extended agreement between TAG Heuer and McLaren is the natural continuation of this unique story.

Avant-Gardiste