Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

07 Aug. TAG HEUER CELEBRATES THE 50 YEARS OF THE ICONIC CARRERA SERIES IN BRAZIL

TAG Heuer, the Swiss luxury watch Brand, continued the 50 years anniversary celebration of its iconic Carrera Series by hosting a distinguished cocktail party in the prestigious Shopping Cidade Jardim Mall.

Cidade Jardin Mall is one the most well known luxury malls in Sao Paulo and the home of all International Luxury Brands. It is also the location of the first TAG Heuer Boutique in Brazil.

All the guests attending the event were able to discover the Boutique as they made their way to the event location, welcomed and escorted by beautiful TAG Heuer ‘60s inspired grid girls.

Special appearance of the two new Brazilian motor racing Brand Ambassadors, Felipe Nasr and Lucas Di Grassi and renown automotive journalist Reginaldo Leme made this an unforgettable evening for the 220 VIPs and friends of the Brand in attendance.

During the event , guests had the unique opportunity to see a full historical range exhibition of Carrera collection timepieces in spectacular settings that embodied each era as if traveling back in time.

Those in attendance also had the opportunity to interact with our new Brazilian Ambassadors and enjoy firsthand the exhilarating autorama competitions. Journalists from all media including TV attended the party.