Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

23 Jan. TAG Heuer Carrera CMC Concept Chronograph

TAG Heuer unveils the first watch fully manufactured in Carbon Matrix Composite: 19g of Technology

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is one of TAG Heuer’s most futuristic interpretation yet of the iconic Carrera, the motor-sports inspired watch designed by Jack Heuer in 1963. Made of the identical space-age carbon composite pioneered in Formula One and the aerospace industry, and powered by the brand’s in-house designed and manufactured chronograph movement, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is super light and unbelievably resistant. With a case inspired by the award-winning CARRERA MIKROGIRDER, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH pushes watchmaking design and technology to a new extreme expression of the avant-garde.

The primary source of inspiration for the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is the original 1963 Carrera–the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts. The case design, however, is based on 2012‘s breakthrough CARRERA MIKROGRIDER, which was named Swiss Watch of the Year at last November’s Geneva Watchmaking Grand Prix, winning the prestigious Aiguille d’Or, watchmaking most coveted distinction.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH shares the Mikrogirder’s distinctive asymmetrical “bullhead” case with base horns design. The crown and chronograph pushers are mounted at 12 o’clock, like a classic stopwatch. The fundamental difference, however, is the material used — Carbon Matrix Composite — and the extremely complicated miniaturized manufacturing process required to use it — both world firsts in the watchmaking industry.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH’s case, back and bezel are made from thin carbon fibers organized as on a isotropic matrix. The reinforced fabric, which is only 0.007mm thick, is structured to build the components into 3D form, then heated and compacted to transform by a means of a chemical reaction the soft, flexible layers into a super rigid form.

The TAG Heuer manufacturing method, which until now was primarily used in F1 and aeronautics, facilitates watch production, and allows for intricate detailing and machining with fewer geometrical constraints and an exceptionally high degree of precision. The edges of the case middle, for example, are astonishingly detailed. Having passed all of TAG Heuer’s rigorous quality controls, the timepiece will also age much better than a conventional watch, with fewer scratches and signs of wear. Its extreme lightness also translates into ultimate comfort.

Inside ticks the famous CALIBRE 1887, TAG Heuer’s first movement built in-house. Manufactured after 4 years of intensive R&D in 2011 to mark the brand’s 150th anniversary, the integrated column-wheel chronograph movement contains 320 parts. It is a radical re-engineering of one of Edouard Heuer’s greatest contributions to watchmaking: the oscillating pinion of 1887.

Individual weights of components

Case: 10.5 g

Caseback (without crystal): 4.35 g

2 Blade horns: 2.77 g

Bezel: 1.23 g

Total weight: 76.9 g

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