Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

12 Aug. TAG Heuer Boutique opens in Europe’s Largest Luxury Watch Showroom

After much anticipation, TAG Heuer proudly announce the opening of its latest boutique concept with Watches of Switzerland, the largest showroom devoted to luxury watches, on Regent Street in London’s West end, on 12th July, 2014.

This incredible three storey, 17,000ft2 site houses twelve luxury branded boutiques, with TAG Heuer taking centre stage. The Calibre room on the lower ground floor presents more than twenty of the world’s finest watch brands and features a state-of- the- art interactive digital experience, allowing customers to explore the fascinating world of luxury watches throughout the decades, a mesmerising display that sees customers entranced for hours.

The TAG Heuer boutique, situated in a prime location on the ground floor brings to life the latest boutique concept with effortless style and sophistication. An extensive range of Carrera watches are available, including a one month UK exclusive: the Carrera 1887 Chronograph, featuring a polished, fine- brushed steel and titanium case with a unique bull head feature for the crown and sporty red detailing on the dial. The boutique also offers the largest collection of Haute Horlogerie watches in the UK including the 2014 exclusive, the Monaco V4 Tourbillion, the world’s first micro- belt driven tourbillion, unveiled in Basel earlier this year. Additionally there is the Monaco V4 in titanium, ruthenium and ceramic, the Mikrograph, a mechanical chronograph with 1/100th second accuracy, the Mikrograph Avant-Garde and the Mikropendulum, the first high-frequency chronograph powered by magnets providing a significant increase in precision and performance. The full selection of TAG Heuer watches can also be found on the lower ground floor in the Calibre room.

TAG Heuer UK Retail Director Orla McKeon said: 'We are thrilled to announce the opening of our latest boutique in partnership with Watches of Switzerland and located in the heartland of retail in London's West-End. Our TAG Heuer boutique marks a new chapter in boutique concept design whilst showcasing the height of TAG Heuer innovation with our avant-garde Haute Horlogerie collection, we are delighted to be part of the evolution of luxury watch retailing in the capital."