Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

04 Apr. TAG HEUER AVANT-GARDE EYEWEAR WINS A RED DOT DESIGN AWARD WITH ITS NEW L-TYPE T

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TAG Heuer Avant-Garde Eyewear has once again received a prestigious Red Dot Design Award for one of its premium eyewear designs:
the L-TYPE T, the latest in the leading-edge L-TYPE series.

To receive the highly prestigious and exclusive Red Dot Design Award is an incredible achievement that many international companies strive for. This 4th Red Dot Design Award won by TAG Heuer Avant-Garde Eyewear underlines once again the recognition from the industry and highlights the strong will to maintain perfection in every product of the collection.

The Red Dot Design Award is presented by Germany’s own Design Zentrum Nordhein Wesfalen. Over 4,800 entries were received from 53 different countries only to be crucially examined by a jury made up of 40 world renowned industrial engineers. As with every year the Red Dot jury searched high and mighty for a truly spectacular design.

They found it in the TAG Heuer Eyewear L-Type T. It is the latest iteration fostered from years of research and development coming from L-Type LW which itself won a Red Dot Design Award in 2011. TAG Heuer Eyewear first won a Red Dot Design Award with the Physics Sport Vision in 2002, the year that TAG Heuer first eyewear collection was launched. Validation runs its natural course when products of this caliber are designed and manufactured by hand in France. The L-Type is one of TAG Heuer Eyewear’s iconic products that continues to provide inspiration and awe for the rest of the industry. The L-Type series was launched in 2006 with the clear objectives resulting in one absolute goal: to reach the ultimate pillar of excellence.

Handmade in France, the L-Type T features the most exclusive materials coupled with patented technology to bring forth the essence of the TAG Heuer DNA. Soft calfskin leather is hand turned and overstitched on the exterior of the temples to showcase ultimate quality. Elastomer is deployed on the inside of the temples to ensure comfort and an exceptional hold. The TAG Heuer logo is subtly embossed on the leather so as to manifest an understated presence.