Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

06 Mar. TAG HEUER AVANT-GARDE EYEWEAR PAYS TRIBUTE TO ORACLE TEAM USA VICTORY AT THE 34TH AMERICA’S CUP

During its partnership, TAG Heuer Avant-Garde Eyewear closely worked with ORACLE TEAM USA to equip the sailing crew with perfectly adapted sunglasses, with accurate Watersport lenses. This collaboration resulted in ORACLE TEAM USA skipper Jimmy Spithill helping to design a specific frame based on a TAG Heuer Racer pair of sunglasses. This unique piece was specially developed for the Sailing Crew, who wore them during the 34th America’s Cup Finals.

Last September, in San Francisco bay, ORACLE TEAM USA completed a thrilling come-from-behind victory. Down by a seemingly insurmountable 8-1 score in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight consecutive races over Emirates Team New Zealand to pull off one of the greatest comebacks in elite sport.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after the final race in San Francisco Bay on September 25th.

To celebrate the victory, TAG Heuer Avant-Garde Eyewear decided to pay tribute to this stunning victory by producing a limited edition of the sunglasses worn by ORACLE TEAM USA. “We wanted to create something really special, to remember this amazing moment of sport. Therefore, we proposed to ORACLE TEAM USA to integrate a piece of their AC72 boat into these sunglasses. They really liked this idea!”, explained Stéphane Linder.

The TAG Heuer RACER "ORACLE TEAM USA 34th America's Cup winner" Limited Edition combine two different types of high-tech materials: the Grilamid TR90, a nylon well known for its resistancy, lightness and shape memory, and the carbon fiber coming from a piece of ORACLE TEAM USA AC72 boat. This unique design has been produced in 1500 numbered products.