Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

30 Jun. TAG HEUER AT THE GOODWOOD FESTIVAL OF SPEED

  • GOODWOOD

The best racers from across the globe were drawn to the unique hospitality at the TAG Heuer Drivers Club at Goodwood during the Festival of Speed from 26th-29th June 2014.

TAG Heuer Ambassadors and Friends of the Brand, Jenson Button, Sebastien Loeb, David Coulthard, Bruno Senna, Emerson Fittipaldi and Damon Hill gathered to the delight of fans who made the most of the rare opportunity for a chat, autograph and memorable photo moment. Lewis Hamilton, Kimi Raikkonen, Richard Petty (winner of 7 NASCAR Cup Championships and 200 races), Emanuele Pirro, Sir Stirling Moss, Jochen Mass and Jean Todt also enjoyed the TAG Heuer Drivers Club hospitality.

Motor racing aficionados like Jay Kay, Chris Evans, James Martin, Charley Boorman, Jake Humphrey, Nick Mason were also spotted enjoying the TAG Heuer experience alongside the greatest of Motorsport.

The TAG Heuer Drivers’ Club Pass was worn as a badge of honour by invited guests. Designed by Christoph Behling and in the shape of a Heuer stopwatch - a symbol of TAG Heuer’s long and unrivalled racing heritage - it is set to become one of the most sought after memorabilia from the Festival of Speed (1,500 numbered badges produced).

With 200,000 visitors over 4 days, the Goodwood Festival of Speed is the largest motoring garden party in the world. The TAG Heuer Retail Pavilion was visited by over 20,000 people.

The culinary highlight was a bespoke dinner cooked by Jason Atherton (michelin-star chef) at the Carrera Room inside the Drivers Club in the presence of Stephane Linder, Lord March (owner of the Goodwood Estate) and Alejandro Agag (Formula E CEO).