03 Mar. TAG Heuer and Tesla Motors launch worldwide partnership

Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.

Unveiled this morning at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. "This one-of-a-kind collector's car includes a unique interior, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch to be revealed in Basel on March 18th" explained Jean-Christophe Babin. It also includes a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch.

The interest raised by this new partnership in general and the TAG Heuer roadster in particular has echoed beyond the automotive world : only a few hours after the press conference, google was offering 60'000 references about the topic !

More pictures of the car are available on :

http://presscorner.tagheuer.com (EVENTS section)