Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

29 Jan. TAG HEUER AND CAMERON DIAZ IN AN EMPIRE STATE OF MIND

New York, January 29th, 2014


TAG Heuer brand ambassador and Hollywood icon Cameron Diaz was among the entertainment, fashion and media elite who came out to celebrate TAG Heuer’s newest flagship boutique at an exclusive cocktail party hosted last night by the luxury Swiss watch brand. The celebration began with an invitation-only gathering at the brand’s freestanding boutique located on New York’s prestigious Fifth Avenue where key media partners had the opportunity to preview the boutiques exclusive timepiece collections and meet and greet with TAG Heuer’s Global CEO and President, Stephane Linder and Cameron Diaz. The fete continued with a cocktail reception at the esteemed Museum of Modern Art across the street from the boutique.
"New York City is the epicenter of culture, entertainment and fashion, a perfect city to open a TAG Heuer boutique” said TAG Heuer Worldwide President and CEO, Stephane Linder during his welcoming remarks to guests.
“As one of the fashion capitals in the world and one of my favorite cities to shop in, TAG Heuer belongs in New York City” added Diaz, looking amazing in Giambattista Valli coat, Céline shoes, and flashing her New TAG Heuer Aquaracer Steel and Rose Gold watch.

With three prestige destinations in Paris and new flagships set to open in London, Milan, Madrid, San Francisco, Los Angeles, Honolulu, Macau, Singapore and Beijing, TAG Heuer is making waves in retail. Its chronographs and watches are the fastest and most precise ever made, and are some of the most sought-after items in luxury retail. Among these is the famous CARRERA, the motor-sports inspired prestige collection that has never ceased reinventing itself since its first appearance in 1963, and whose yearlong birthday celebrations have lit up capitals across Asia, North America and Europe.