Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

13 Jun. Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP

Just 2 weeks after "Painting Monaco in TAG Heuer" for the Formula 1 GP as Official Partner of the Monaco GP and being appointed as the Official Chronograph of Indy 500 for the 100 years of the mythical US race, TAG Heuer scores another magical and epic Hat Trick with its racing partners and drivers this week-end at Le Mans 24 and Canadian F1 GP.

For the 79th edition of the historic Le Mans race, TAG Heuer was once again Official Partner for watches, eyewear and timekeeping solutions of Audi Sport. The German racecar team put the victories record higher, with now an unrivalled 10 victories in Le Mans in the last 12 editions. This year was very special for TAG Heuer - a swiss company - as with the swiss driver Marcel Fässler on the podium together with his Audi Sport team mates Benoit Treluyer and André Lotterer, TAG Heuer will be forever associated with the first ever swiss driver winning the Le Mans 24. Marcel alongside with Benoit and André proudly wore his TAG Heuer CARRERA mechanical chronograph on the podium. Audi Sport flies TAG Heuer colours on its racing cars and drivers’ suits at Le Mans and in all 2011 Intercontinental Le Mans Cup endurance races. Team drivers wear and promote TAG Heuer CARRERA Day-Date chronographs and managers wear TAG Heuer Grand CARRERA chronographs. The team uses TAG Heuer’s timekeeping technology during private testing sessions. TAG Heuer also equips Audi Sport drivers with TAG Heuer sharp driving enhancing Panorama Night Vision glasses.

TAG Heuer also won the LMP2 category thanks to Greaves Motorsport and their drivers Karim Ojjeh, Tom Kimber-Smith and rising star Olivier Lombard. Tim Greaves, the Team Principal and Owner is also famous for the premium Bruichladdich whisky he produces on the isle of Islay in Sotland. TAG Heuer has been proudly partnering with Karim Ojjeh and his teams over the past 5 years.

The classic endurance race took place June 11-12, 2011, the same weekend that TAG Heuer’s partner Vodafone McLaren Mercedes was winning at the Canadian Grand Prix, during an epic race : under heavy rain and after 6 pit stops, Jenson Button came back from last position to overtake S. Vettel in the very last lap !

“What a great way to cap our 150 Years of Motor-Racing celebrations, with a third straight trophy at Le Mans, and Jenson's amazing victory in Canada” said CEO of TAG Heuer, Jean-Christophe Babin, from Le Mans where he was hosting 40 VIP retailers and media guests from all over the world. “Our partnerships with Audi Sport, Team Greaves and Vodafone McLaren epitomizes what is unique about our brand heritage — the closest ties to motor sports and car manufacturing in the watchmaking industry, and a relentless focus of every ounce of energy and know-how on one goal : being the best.”

Jenson Button was proudly wearing its Carrera 1887 on the podium.

The best watches on winners' wrists !

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