Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

07 Jul. Great celebration of our 150th anniversary in Midtown Tokyo

  • Great celebration of our 150th anniversary in Midtown Tokyo

Famous Japanese actress Anne Watanabe drove the Tesla and brought the TAG Heuer Pendulum to its showcase. Jack Heuer, Jean-Christophe Babin and Giorgio Sarne welcomed her on stage.

"Before I used to feel TAG Heuer was a watch mostly for men who loves motor race. But now I am aware this Lady Formula 1 goes so well with such a red Prada dress so I can wear it in every occasions" said Anne.

During the event, Jack Heuer delivered his speech in front of more than 300 VIP, who came to discover the exhibition of our key historical and current products, from the Time of Trip to the Pendulum : " During my years at the helm of the company, I managed just like my father and grandfather, to further develop this highly respected manufacturer of specialty watches into a well know brand. I realise, that many of my initiatives and products have created a solid base, so that my successors were able to build from this base the now world-famous recognised leader in luxury sports watches – TAG Heuer ! I must therefore compliment my successors for their remarkable effort and above all my compliment goes to the entire TAG Heuer team, who since the new ownership of LVMH with our CEO Jean-Christoph Babin and Giorgio Sarne at the helm here in Japan, have really made TAG Heuer a world famous recognised pillar of the Swiss watch industry!"

He also remembered his very first trip to Japan : "I have been in Japan well over a dozen times in my life, but I shall never forget my very first visit in 1972, nearly 40 years ago. In order to learn more about your country, I visited together with the local salesman from Desco, our exclusive Importer/Agent in those years, some of our retail clients in Hokkaido. That is when I learnt to sleep on the floor, on mattrasses you let down from the ceiling, to soake virtually nude in public hot water springs and even to drink the warm blood of a poisoneous snake before eating its grilled body."

The artist Shonosuke Okura entertained the guests with Japanese drum. Okury family legacy has been passed down since the 14th century as one of the Noh (Japanese drum) musical families. Shonosuke appeared on his debut stage at age 9. Besides performing on the traditional Noh stages, he has collaborated with various artists in Japan and internationally. He is a cultural producer who promotes the wonder of Japanese culture abroad.

The exhibition will stay in Midtown Tokyo until Sunday, open to a passionate public. During these 3 days, TAG Heuer banners will dominate the main street of Roppongi, the street in front of the venue. This is the last stop of the Odyssey of Pioneers in Asia. The exhibition and the TAG Heuer Tesla Roadster will after that cross the US, through Los Angeles, Las Vegas, Miami and New York.