Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

05 Jul. GOODWOOD FESTIVAL OF SPEED

TAG Heuer, the world’s top manufacturer of prestigious chronographs and motorsport timer, celebrated 150 years of Mastering Speed this weekend at the Goodwood Festival of Speed. As Official Timing Partner, TAG Heuer introduced a series of innovations to the Festival, including a 100m dash from the start line, which was highly appreciated by both competitors and spectators. To commemorate TAG Heuer’s Mastering Speed milestone, Goodwood created a special Celebration Class of iconic cars representing TAG Heuer’s unique heritage and connection with the sport, entertaining the crowds throughout the weekend on the 1.16 mile Hill Climb Course. To complete the celebrations, TAG Heuer launched the long awaited re-edition of the historic Monza Chronograph at the Festival.

The Festival of Speed was attended by the great and the good of the racing world, along with a host of celebrities. Guests included Jenson Button, Karun Chandhok, Sir Stirling & Lady Moss...

In addition to the celebrations on track, Bonhams offered a fantastic 47-strong single owner collection of Heuer watches at the Bonhams 19th annual Goodwood Festival of Speed Sale, on 1 July 2011. The collection, comprising wristwatches, pocket watches, an assortment of racing timers and sports timers, from the 1960s, 70s and 80s, was particularly appropriate given TAG Heuer’s role as Official Timing Partner to the Festival. Classic Heuer chronographs, such as the famous Monaco, as well the Autavia, Carrera, Montreal and Calculator, also went under the hammer, as did entry level collectors’ pieces, including five different versions of the Jacky Ickx Easy Rider model.