Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

27 May. BEHIND THE SCENES WITH TAG HEUER & RONALDO: THE START OF A SUCCESSFUL RELATIONSHIP

The first-ever TAG Heuer photo shoot with its newest Ambassador, Cristiano Ronaldo, in Madrid, was a relaxed affair: an easy-going encounter between a man (who happens to be a living legend) and five of the world’s most prestigious luxury chronographs

In these exclusive “Making Of” excerpts we see Ronaldo high-five with his adorable young son, some of his amazing wardrobe and a lot of his billion-dollar smile.

We also see the two-time Ballon d’Or winner faced with a difficult dilemma—which of the five breathtaking TAG Heuer creations should he choose for the photo shoot? He tries on one, nods approvingly and says, “This is my favourite… it is the most beautiful.” Then, instantly, his eye spots another potential favourite in the display case—“and this one,” he says—reaching out for it, unable to resist.

His eyes flicker from one to the other. “
I prefer these two,” he says finally, unable to decide between them.

Now it’s your turn to try.
Watch the video closely: can you name the watch Ronaldo ultimately picked to wear in the shoot?

Discover Ronaldo’s favorite timepieces:

THE TAG HEUER CARRERA CALIBRE 36 FLYBACK

THE TAG HEUER CARRERA CALIBRE 16 DAY DATE

THE TAG HEUER CARRERA MIKROTOURBILLONS