Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

03 Feb. ALAIN PROST & TAG HEUER BACK TOGETHER

TAG Heuer is proud to announce that four-time World Champion Alain Prost is re-joining the prestigious dream team of TAG Heuer Brand Ambassadors. The French motor-racing legend, will play a prominent role alongside Vodafone McLaren Mercedes star Jenson Button for the Swiss watch brand’s “150 Years of Motor-Racing” celebrations in 2011.

“It is great to be back!” said Prost after winning on Sunday December 5th at Val Thorens / French Alps the 1st Race of the ‘’Trophée Andros’’ Ice Championship

“I’ve been a friend of TAG Heuer since my earliest days in F1 and we have worked very closely when I drove for McLaren. It’s a privilege and an honor to be back by being associated with Jenson to commemorate their 150 year-long contribution to motor-sports’’ mentioned Alain Prost.

The return of a TAG Heuer Legend

Alain Prost was wearing TAG Heuer colors and chronographs when he won three of his four FIA Formula One World championships for McLaren in the late 80s. The second most prolific winner in F1 history, Prost took a total of 51 victories, 33 pole positions, 41 best laps and 106 podiums in 199 races between 1980 and 1993. His smooth, relaxed driving style earned him the nickname “Professor” but it was his intense competitive edge that won him the respect of fellow drivers and the admiration of motor-sports fans around the world. In 1999, he received the World Sports Awards of the Century alongside Pelé, Muhammed Ali, Carl Lewis and Steffi Graf.

‘’TAG Heuer has a unique DNA in motor-sports, combining Prestige and Performance. Their iconic products are directly inspired by cars, tracks and drivers. I will work very closely with TAG Heuer designers to develop some specific timepieces’’ stated Alain Prost.

“We are delighted to have Alain back in our team,” said TAG Heuer President and CEO Jean-Christophe Babin. “He represents one of our longest-standing relationships in motor-racing. We backed him during one of the truly golden period of Formula One, when he was battling it out with Ayrton Senna, another prestigious F1 brand ambassador. Later, we supported him in the Andros Ice Race as we will do again in 2011. Now he’s back to help Jenson and the whole TAG Heuer motor-sports partners to celebrate our 150 years of Mastering Speed’’.

TAG Heuer’s association to Grand Prix racing goes back to the 1950s legend Juan Manuel Fangio, a five-time world champion and long-time friend of the brand. In 1969, Jo Siffert was the 1st racing ambassador while in 1971, Heuer was the 1st non technical sponsor to partner with a Formula One team, the mythical Scuderia Ferrari. Since the 70’, TAG Heuer was always associated with the best events, teams and drivers (including Jacky Ickx, Clay Regazzoni, Emerson Fittipaldi, Niki Lauda, Gilles Villeneuve, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso and Jenson Button in F1).

For next year’s “150 Years of Mastering Speed” celebrations, TAG Heuer will continue and reinforce its partnership with Vodafone McLaren Mercedes in F1 (27 consecutive years) , with Audi Sport for Endurance races and at Le Mans 24 Hours, with Indy 500 and with Audi, McLaren GT cars as well as Tesla Electric Roadster.

In 2011, Alain Prost, Jenson Button, Audi drivers and young talents from different racing categories will participate in a series of commemorative events, promoting the best of watches, Chronographs and timing equipments inspired by motorsports.

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