Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

21 Jan. 50 years Carrera

TAG Heuer invites the many fans of one of its most iconic watch lines to visit the special “50 YEARS OF CARRERA” event at the Sécheron Hall in Geneva, Switzerland, from January 21 to January 24.

The dynamic, design-led exhibition, which explores the Carrera’s aesthetic origins in the architecture, industrial design, art and fashion of the 1960s, is part of a year-long celebration of the 50th anniversary of the mythic line of motorsports-inspired watches and chronographs.

“The idea behind the exhibit is to give visitors a chance to see the Carrera in the full context of the fervent creativity from which it emerged,” said Jean-Christophe Babin, TAG Heuer President and CEO. “For die-hard fans of the time--and its most iconic timepiece-- it’s a must-see.”

Presented inside the restored, early-20th century Sécheron Hall in a purpose-built architectural space reflecting the minimalist design tastes of the epoch, the 50 YEARS OF CARRERA event showcases specially commissioned artworks, iconic furniture and a full historical range of Carrera timepieces.

Sources of inspiration include the artistic creations of Jackson Pollock, Mark Rothko, Peter Blake, John Baldessari and Robert Indiana. Another is the famous “Carrera Panamericana Mexico Road Race” -- the favorite open-road challenge of the brand’s longtime friend Juan-Manuel Fangio.

Created by Jack Heuer in 1963, Carrera remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree. Designed to meet the specific needs of professional drivers-- tough, uncluttered, easy-to-read--the Carrera draws from a range of innovative ideas for its breakthrough design. The specific codes of motor-racing are well represented -- the look of vintage dashboard counters, for example, and the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries. So, too, is early 60s modernism: the geometric purity of Oscar Niemeyer’s new architecture; the curving, sensual lines of an Eero Saarinen building or chair; and the clean, uncluttered aesthetics of Pop-Art.

In 1996, TAG Heuer relaunched the line with the TAG Heuer Carerra Chronograph, one of the bestselling timepiece’s in the brand’s history. Since, the line has seen several upgrades. Its pure, modernist aesthetic has graced many of the brand’s most avant-garde creations, including the TAG Heuer Mikrogirder, which won the coveted “Aiguille d’or” (Swiss Watch of the Year )at Geneva Watchmaking Grand Prix ceremonies last November.

Discover the new Carrera products under:

Pre-Basel website

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