Timing the Twentieth Century
It is true to say TAG Heuer timekeepers have timed Twentieth-Century sport. Slicing time into ever smaller units, they have helped achieve today's split-second world records.
The first great event TAG Heuer officially timed was the 1920 Olympics. Calibrating 100ths of seconds, as they had, was a miracle then. How times change. Now, their equipment routinely measures time by that number squared: 10,000ths of a second. That, for example, is the standard for Indy racing.
TAG Heuer timekeeping is the pinnacle of sophistication, monitoring every split second of races. Take the "Chronoprinter", which prints out race times with a staggering accuracy of 100,000th of a second. Such laser-sharp precision has won it the approval of the International Ski Federation.
TAG Heuer have refined their technology while working with Ferrari in the 1970's and McLaren since 1985. Great sporting events need three things: elite competitors, top-grade officials, and precision timekeeping. Whether it be drivers, runners, or skiers racing against time, TAG Heuer equipment keeps them all up to speed.