Pioneering Time

1971

Ferrari chooses TAG Heuer

As sponsor and official timekeeper of Team Ferrari from 1971 to 1979, TAG Heuer was associated with all of its legendary drivers: Jacky Ickx, Clay Regazzoni, Mario Andretti, Carlos Reutemann and Jody Scheckter. In his Ferrari, Niki Lauda won the drivers' championships world title in 1975 and 1977.

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