Motorsports Chronograph

Pole position, competitive class and a chequered flag history

Putting the get up and go go in retro - with style.

The high performance achieved by Mercedes high precision cars demands timing to the highest standard.  Unlike the police version, a TAG Heuer speed trap is welcomed by drivers, giving timings to within a fraction of a second. There is poetry in Mercedes motion there is accuracy in TAG Heuer time.

From the roar of the track, the raging of pistons to the burning of rubber: TAG Heuer bears reliable witness at the frontier of four wheeled technology. Keeping count, an unfailing count with a conscientious conception of timekeeping.

TAG Heuer is to Swiss horology as Mercedes is to the German motor industry. This was a master-class match just waiting to happen. And it was to prove a collaboration to pitch perfectionist against perfectionist. Exacting but exhilarating.

From the forecourt, to the race track to the display case

Built to last, built rugged. Designed smart.

This shared esteem for the same values saw TAG Heuer and Mercedes enter a partnership in 1994 which has since gathered pace. A limited edition range of chronographs celebrated this collaboration. Shifting up a gear in 2004 with the unveiling of first version of the SLR chronograph, the Calibre 36-R at Baselworld.

Next came the TAG Heuer SLR for Mercedes-Benz a timepiece destined for owners of the Mercedes SLR McLaren. A most coveted optional extra at the very forefront of technology and style in a high class link between watchmaker and carmaker launched in 2003.

For the Mercedes SLR owner and those who dream there is the SLR Chronograph Calibre 36R and a number of limited editions watches distinguished by a Mercedes logo and the finest watch making. A precious little piece of a giant legend.

Both Mercedes and TAG Heuer share a rich motor racetrack heritage.

run like clockwork, race like clockwork, sail like clockwork.

TAG Heuer began at the front of the grid through an association with Juan Manuel Fangio in the 1950’s, a five-time Grand Prix Champion winner. The watchmaker remains at the forefront with names like 2007 World Champion Kimi Raikkonen to reigning champion Lewis Hamilton- all sporting a highly prized trademark TAG Heuer.

A watch at the top of the podium at the fall of the chequered flag. A timepiece which gives racing certainty. A split second timekeeper for Mercedes is the perfect partner to share this experience. A race track timekeeper which fixes the eyes of millions, validates the work of thousands, and warms the heart of the man in the hot seat – the driver.

Synergy took the next logical step. In 2008 Mercedes unveiled a futuristic high-performance eco-GT Concept Car. The inspiration was the TAG Heuer Concept Chronograph. The logical next step for a passionate partnership.

The highly evolved chronograph