Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

ORACLE THE COMEBACK CREW

A UNIQUE ROAD TO SUCCESS

"The competition is why you do it. As an athlete, you want to be challenged and the harder it is, the more exciting it is."

Jimmy Spithill

Before ORACLE TEAM USA, boats that fell behind in the America’s Cup generally stayed behind, especially if they were trailing by 8-1 and one defeat away from losing the Cup. Yet defying all odds, Jimmy Spithill and his ORACLE TEAM USA crew improved their boat and restored their resolve to pull off one of the greatest comebacks in the history of sports. Since that dramatic victory, the sporting world has a new standard of fortitude and resilience — of how to stay the course, and never crack under pressure.

...LIKE TAG HEUER’S


The pressure was beyond intense: down 8 points to 1, with the challenger ready to pop the champagne corks and the experts all in agreement: ORACLE TEAM USA, the 34th America’s Cup Defender, creator of the world’s fastest and and most expensive racing yacht, was sunk...

Then, somehow, Day 9, the challenger misjudged the fierceness of the winds and Jimmy Spithill and his crew were able to sneak past to win the race. Just prolonging the inevitable, said the experts. Give up, go home. But they didn’t, and the next day, Day 10, they won again. And then again, and again, seven back-to-back victories in all leading to that most epic last day, Day 15, Race 17, a winner-take-all final, only the third in the history of this, the oldest international sporting event, and the most prestigious event in sailing. Now with the momentum with them, slicing upwind across San Francisco Bay in a 14-knot breeze, the home crowds of San Francisco back on the shore and roaring their support, even the naysaying experts jumped on board. The greatest comeback in America’s Cup, they said. Wrong. This was the most impressive comeback in the history of sports. Like its sponsor TAG Heuer, ORACLE TEAM USA, puts its convictions front and center. It never quits, refuses limits and, no matter what wind and world hurl at it, never cracks under pressure.

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