Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.



"Forget magic, there is none. Only hard work will turn your dream into reality. My secret? I work harder than anyone. That’s why I win."

Before Nadia Comaneci, flawless was an abstract concept, imaginable, perhaps, but unattainable.

After her perfect 10 out of 10 scores in the 1976 Olympic Games, the impossible became a thing of the past, and the human race—represented by a tiny, fearless 14-year-old girl from Romania—pushed for the first time beyond the possible, into the realm of perfection.


Like TAG Heuer, Nadia Comaneci's greatest strengths are daring and precision.
Her coach spotted her during a scouting trip to her elementary school in Onesti—a six-year old girl playing at gymnastics with a friend in a kindergarten playground. When he helped her up onto the four-inch-wide balance beam—one of the most terrifying places in the entire world of sports—she not only exhibited perfect balance, ...

but a total absence of fear. He recognized her skill instantly, but also her poise and grace, and absolute confidence in her ability to do whatever she set her mind to. Within a year she was finishing in the top competitive ranks in the country. By 13, word of her gravity-defying new moves and revolutionary dismounts had spread like wildfire through international gymnastics. The Salto Comaneci on the uneven bars, for example: pushing away from the high bar and then somehow performing a straddled front somersault and regrasping the same bar. No other girl in the world could come close to performing this—or even dream of trying—and Nadia did it effortlessly, without even breathing hard. The following year, on the first day of the Olympic competition, she stunned the world by breaking the scoreboard—her perfect 10 had to be written as a 1.00 because no one had ever imagined anyone could earn a perfect score. And then she did it again and again and again, while the entire planet held its breath in amazement. The youngest Olympic gymnastics all-around champion, she has forever changed the meaning of what a perfectionist is. She is a true path-breaker who refuses limits and, no matter what, never cracks under pressure.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.