Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

MikropendulumS watch


An exclusive TAG Heuer patented technology: the first ever magnetic double tourbillon

The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one f…

The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, its watch chain turns at 12Hz and its chronograph chain turns at 50Hz (60 minutes power reserve). The chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 times an hour and rotates 12 times a minute. The case is forged from a revolutionary material based on chrome and cobalt used in aviation and surgery. It is fully biocompatible, harder than titanium, easier to shape and as luminous as white gold. The case design, with its stopwatch-like placement of the crown at 12 o’clock, is based on the 2012 Aiguille d’Or winner and the TAG Heuer Carrera Mikrogirder. The two tourbillon Pendulums and their solid rose gold bridges (18K 5N) are visible through the fine-brushed anthracite dial.


THE TAG HEUER CARRERA MIKROPENDULUMS is based on another one-of-a-kind innovation from the grand masters: the Carrera Pendulum (2010), the world’s first escapement to work with magnets instead of a traditional hairspring.


Still, the original TAG Heuer Pendulum Concept posed problems that many thought insurmountable. In particular, thermal sensibility: magnetic fields are influenced by temperature differences, which affect performance. Over the last 3 years, however, TAG Heuer’s scientists and engineers have worked on this problem, experimenting with new magnetic atoms, metal alloys and carefully dimensioned and machined geometries. The result is a new overturning of conventional wisdom: an invisible, magnet-driven spiral that moves the balance wheel at a low amplitude and high frequency that ensure a perfect accuracy and stability. Overall, the magnetic oscillator’s performance comes close to matching traditional hairsprings of the highest quality. Even better-it is much easier to manufacture and impervious to shock, gravity and geometric deformations.

Functions & features

Movement dimensions
  • Total diameter: 35.8 mm (15 3/4’’’)
  • Total height: 9.82mm
454 components

2 tourbillons pendulums:

  • Watch: 86’400 Vibrations per hour / 12 Hertz / 3 tourbillon rotations every minute – 71 components
  • Chronograph: 360’000 vibrations per hour / 50 Hertz / 12 tourbillon rotations every minute
75 jewels
Power reserve
  • Watch: 24 hours
  • Chronograph: 60 minutes
Properties of display
  • Hours
  • Minutes
  • Central hand 1/100th of a second chronograph
  • Chronograph minute at 12 o’clock
  • Chronograph second at 3 o’clock
  • Power reserve at 9 o’clock
Mechanical features
  • 1/100th second chronograph function
  • 2 tourbillons pendulums
  • Automatic bi-directionnal rewinding system

Case diameter: 47mm