Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

MIKROGIRDER CONCEPT CHRONOGRAPH watch

TAG HEUER CARRERA MIKROGIRDER

Reinventing the mechanical regulator

Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, po…

Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 5/10,000th of a second today, and probably even more precisely tomorrow…TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a totally new mechanical regulator. The legendary Swiss brand is now unveiling a 5/10,000th of a second chronograph beating at 1,000 Hz or 7,200,000 beats per hour!  

GENESIS

In early 2012, TAG Heuer’s award-winning team of engineers and watch masters made a radical decision: to start from a blank page, forgetting the hairspring and the balance wheel to repeat, using mechanistic theory, Christian Huygens’ extraordinary accomplishment of 1657— the total reinvention of mechanical watch regulation. The MIKROGIRDER represents a complete departure from the conventional, Three century old Christiaan Huygens system, which today still reigns over the mechanical watch industry. Instead of a spiral shape in a classical hairspring, it uses a coupling blade/girder and excitatory blade/girder system working with a linear oscillator.The Mikrogirder system vibrates isochronously at a very small angle, as opposed to a traditional watch, which vibrates at an angle of up to 320 degrees. The advantages are numerous. In a classic spiral hairspring system, the effect of gravity due to mass is a dominant issue. With the MIKROGIRDER, the problem no longer exists. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply.The result is a significant increase in precision (division of time) and performance (frequency, accuracy and stability). The MIKROGIRDER energy performance will enable TAG Heuer chronographs to attain ultra-high frequencies never before dreamed possible.

Functions & features

Movement
  • 339 components
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  • Movement dimensions
    • - Total diameter: 35.8 mm (15 3/4’’’)
    • - Total height: 7.96mm
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  • Frequency
    • - Watch: 28’800 vibrations per hour/ 4 hertz
    • - Chronograph: 1 linear oscillator : 7’200’000 vibrations per hour/ 1000 hertz
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  • 46 jewels
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  • Power reserve
    • - Watch : 42 hours
    • - Chronograph: 3 minutes
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  • Properties of display
    • - Hours
    • - Minutes
    • - Central hand 5/10’000th of a second chronograph
    • - 1/100th of a second chronograph at 3 o’clock
    • - Chronograph second at 12 o’clock
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  • Mechanical features
    • - 5/10’000th of a second chronograph function
    • - 1 balance wheel on the watch
    • - 1 linear oscillator on the chronograph
    • - Automatic bi-directionnal rewinding movement
Dial
  • Anthracite and silver dial
  • Chronograph 1/100th of a second at 3
  • Chronograph second at 12
  • 1 linear oscillator visible from the front
  • Black arabic numerals and blue hand-applied “10000” at 12
  • Polished hour and minute hands with luminescent markers
  • Blue central 5/10,000th of a second chronograph hand
  • Solid rose gold (18K 5N) chronograph hands at 3 and 12
  • Solid rose gold (18K 5N) hand applied TAG Heuer Logo 5/10,000th scale on the silverflange
CASE
  • Case diameter: 45mm
  • Specific stop watch inspired case constructed in 2 parts
  • Polished and fine-brushed black titanium carbide coated steel case
  • Polished, fine-brushed and sandblasted steel case
  • Double anti-reflective curved sapphire cystal
  • Black titanium carbide coated steel push buttons at 11 & 1
  • Polished steel crown overmolded with rubber at 12
  • Black titanium carbide coated steel curved sapphire case back
  • Water-resistance: 50 meters
Bracelet
  • Hand-sewn anthracite high-tech soft touch alligator
  • Black titanium carbide coated steel folding clasp with TAG Heuer logo