TAG Heuer Carrera : the timeless collection. In 1887, Edouard Heuer made history with the oscillating pinion. In 1963, Jack Heuer named the Carrera collection after the CARRERA PANAMERICANA, a road race of legend. He imagined an iconic design with a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for even the most intense road wear. A mythical series was born.
In 2010, the oscillating pinion was used, in a Carrera case, to create the CALIBRE 1887, the in-house calibre chronograph. A half-century after its dramatic arrival in the watchmaking scene, the timeless Carrera remains the standard-bearer of TAG Heuer’s unrivalled watchmaking pedigree and motor racing heritage. This year, the brand proudly celebrates the CARRERA’S 50TH ANNIVERSARY with the launch of exceptional new timepieces to pay tribute to five decades of inspired design and revolutionary technology.
The AQUARACER collection pays tribute to the brand’s expertise in ultra reliable watchmaking. Able to resist under the most extreme sailing conditions and dependable, this watch features 6 essential TAG Heuer characteristics. The choice for active men who care for style? The AQUARACER 500M Ceramic.
Its advanced technology is inspired by the extreme performance of the McLAREN FORMULA 1 TEAM. The TAG Heuer Formula 1 is worn by champion drivers who share TAG Heuer’s drive for excellence. Excellence achieved in the new cutting-edge ceramic material developed specially for the TAG Heuer Formula 1 line.
In 1969, TAG Heuer shook up watchmaking tradition by creating the first-ever square water-resistant case. Driven by the celebrated Chronomatic Calibre 11, the Monaco was also the world’s first square automatic chronograph. It was only one year old when Steve McQueen chose to wear it in Le Mans, the famous car racing film, and on the wrist of this major star it soon became an icon.
Forty years later, the Monaco series is a truly exceptional collection, a symbol of daring and excellence. Today, TAG Heuer continues to break all the rules with the revolutionary MONACO V4, the world’s first timepiece with a belt-driven transmission.
TAG Heuer has led the field in watch ergonomics since launching the first wrist chronograph in 1914. Keeping the same spirit as the original S/EL born in 1987, the 4th generation of LINK offers the most comfortable bracelet ever, in an even sharper and more elegant design.
The new Link model features a highly complex, sophisticated geometry, combining a cushion shape with a round shape on the bezel, brushed horns with polished rounded edges. The dial has a vertical streak effect, the logo and indexes are hand-applied. All those luxurious details make the Link an enduring symbol of success, determination and elegance. An Icon.
The world’s first 1/100th sec mechanical stopwatch invented in 1916, the Mikrograph. TAG Heuer’s drive for precision continues today in the TAG Heuer Grand CARRERA, a salute to GT RACE CARS. The TAG HEUER GRAND CARRERA Calibre 36 RS perfectly expresses this passion for measuring time, as does the next revolution in watchmaking - the TAG HEUER GRAND CARRERA Pendulum.