Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

JEAN-MICHEL BASQUIAT THE WILD CHILD

A UNIQUE ROAD TO SUCCESS

"From the start, I set my sights high. I didn’t care what people thought. I wanted my work to speak for itself, and totally silence the critics."

Before Jean-Michel Basquiat, the line between street art and ‘real’ art was uncrossable. Graffiti was defacement, a form of vandalism.

After him, street art became gallery art, one of contemporary art’s hottest commodities. His meteoric rise to the top, however, never got to him; he never cracked under the pressure of the art market, or changed his intense commitment to painting. For him, art was, always, everything.

...LIKE TAG HEUER’S

Just as Basquiat challenged conventional aesthetics by bringing street graffiti into the gallery, TAG Heuer challenged watchmaking aesthetics.
He was never going to accept the categories and limits that others wanted to impose upon him, even if it meant going too far, too fast—and dying too young. He was never going to be just another Brooklyn kid with a spray can who thought he had something to say...

The streets were his roots—sleeping on park benches from the time he was 15—but Picasso and Warhol were his peers, and immortality his destiny. Born in 1960, dead of an overdose in 1988, Haitian, Puerto-Rican, American, black, but always more than the sum of these parts. A provocateur. A performer, A musician. A writer. And, above all, an artist, a painter who put every ounce of energy and ambition into his work, into complex constructions of text and image—800 in all—that changed the way the world looked at and thought about painting. His canvases – ironic, iconic, politically astute, socially aware – caught the adrenaline-fueled spirit of an era and made him a star—the dreadlocked wild child in paint-splattered bespoke suits who showed in major galleries and museums around the world. But his dedication to his craft—to working every day—never changed. It only grew, along with his vision and talent. Which is why he is the perfect TAG Heuer Ambassador. Because just as Basquiat challenged conventional aesthetics by bringing street graffiti into the gallery, TAG Heuer challenged watchmaking aesthetics. Like TAG Heuer, he was a path-breaker who refused limits and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.