Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

JACK ANDRAKA THE PRODIGY

A UNIQUE ROAD TO SUCCESS

"The best and the brightest are always the most determined."

Before Jack Andraka, precocious teenagers who studied hard and excelled at a subject got an A. If they were truly exceptional, they might be fast-tracked into a university program.

After Jack, whose award-winning pancreatic cancer test could potentially save countless lives, individuals will be judged by the strength of their ideas and commitment, not their age.

...LIKE TAG HEUER’S

At 17 years old, already, Jack Andraka, like TAG Heuer, is a true path-breaker who defies conventions, refuses limits and, no matter what, never cracks under pressure.
Born in Crownsville, Maryland in 1997, Jack Andraka is your typical American teenager, except he may have already made medical history. Upset by a loved one’s fatal bout with pancreatic cancer, Jack refused to just accept it as just a tragic part of life, something that he could not change...

He looked up the disease on the Internet and discovered that one of the reasons why it was so lethal was that existing detection techniques were slow, costly and unreliable. Jack pushed his research further, first on the Internet, and then in his parents’ garage. He sorted through 8,000 proteins present in the human body to find one that could work as a biomarker for pancreatic cancer, and then found a method to make it signal the presence of the disease. Looking for help with his research, he wrote 200 scientists requesting space in their laboratories and received 199 rejection letters, before receiving a single positive reply from a doctor at Johns Hopkins Medical Centre. For seven months, after school every day and on weekends, including his birthday and Christmas, Jack’s mother drove him to the lab, and Jack perfected his invention: an antibody test that only costs three cents, takes five minutes and is 100% accurate. Winner of the Smithsonian American Ingenuity Award and the Intel ISEF Gordon E. Moore Prize, Jack’s accomplishment could eventually reduce the risk of not just pancreatic but ovarian, lung and other cancers. All because one determined teenager conceived a smart idea and refused to quit until it became a reality. Jack Andraka, scientist, inventor and cancer researcher.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.