- 1860 - 1949
- 1950 - 1999
- 2000 - 2012
- 1860 - 1916
- 1950 - 1977
- 2000 - 2013
1869 - One of the first TAG Heuer patents
The first TAG Heuer patent
Edouard Heuer patented a keyless, crown-operated winding system for pocket watches.
1887 - TAG Heuer patents the oscillating pinion
Major improvement in the chronograph industry: TAG Heuer invented the famous 'oscillating pinion' for mechanical stopwatches. In 1887, the Oscilating Pinion was patented. It is still used to this day by leading manufacturers in sic production of mechanical chronographs and for example in the Calibre 1887, the fourth movement developed and produced in-house by TAG Heuer.TAG Heuer patents the oscillating pinion
1895 - Patent of the TAG Heuer water-resistant casePatent of the TAG Heuer water-resistant case
1908 - Pulsometer dial patentPulsometer dial patent
1911 - Time of TripTime of Trip
1912 - Women's wristwatchesWomen's wristwatches
1914 - The first wrist worn chronographs
Introduction of the brand's first wrist chronographs with a silver case, enamelled dial and luminous hands. This large wrist chronograph is fitted with the same mechanics, powered by a pocket watch movement. Its crown and integrated button for start, stop and reset are located at 12 o'clock.The first wrist worn chronographs
1916 - Mikrograph and Microsplit: accurate to 1/100th of a secondMikrograph and Microsplit: accurate to 1/100th of a second
1916 - Semikrograph and Semicrosplit accurate to 1/50th of a secondSemikrograph and Semicrosplit accurate to 1/50th of a second
1920 - Sports chronometersSports chronometers
1930 - Chronograph for pilotsChronograph for pilots
1933 - The Autavia dashboard instrumentThe Autavia dashboard instrument
1939 - Water-resistant wrist chronograph
Launch of a water-resistant wrist chronograph recognizable in their round push-buttons.Water-resistant wrist chronograph
1948 - Auto-Graph
Launch of the 'Auto-Graph' model, a wrist chronograph with a tachometer scale and a manual reference hand. Launch of the 'Auto-Graph' model, a wrist chronograph with a tachometer scale and a manual reference hand.Auto-Graph
1949 - SolunarSolunar
1950 - MareographMareograph
1955 - Twin-timeTwin-time
1960 - The SebringThe Sebring
1963 - The Film-Master in HollywoodThe Film-Master in Hollywood
1963 - Launch of the 'Carrera' chronograph
Jack Heuer launches the 'Carrera' as a tribute to this exciting race 'Carrera Panamericana Rally' of the 50's: the first chronograph with a pure and functional dial design featuring a wide dial opening and a 1/5th of a second scale on the flange. This model rapidly becomes the watch of the champions and a best seller worldwide.Launch of the 'Carrera' chronograph
1966 - Mikrotimer: 1/1,000th of a secondMikrotimer: 1/1,000th of a second
1968 - The Camaro chronograph
Chronograph 'Camaro' with a hand winding movement, 1/5th of a second accuracy, 30-minute and 12-hour counters. Tachometer scale. Steel case. The name refers to the Chevrolet Camaro, a popular sports car.The Camaro chronograph
1969 - Chronomatic with microrotorChronomatic with microrotor
1969 - Autavia and Carrera automatic chronographsAutavia and Carrera automatic chronographs
1970 - Steve McQueen and his fabled 'Monaco'Steve McQueen and his fabled 'Monaco'
1972 - The Temporada chronographThe Temporada chronograph
1972 - The Montreal chronographThe Montreal chronograph
1972 - Calculator
Model of the Calculator Series: Automatic chronograph, 1/5th of a second accuracy, 30-minute counter, date at 6.Calculator
1974 - The Silverstone chronographThe Silverstone chronograph
1975 - Microsplit with LCD displayMicrosplit with LCD display
1976 - The Daytona chronograhThe Daytona chronograh
1977 - The Chronosplit Manhattan GMTThe Chronosplit Manhattan GMT
1982 - 2000 Series
Launch of the '2000 Series', the original Professional Sports Watch with the famous 6 features created in 1982: water-resistance to 200 meters, Screw-in crown, Unidirectional turning bezel, Sapphire Crystal, Luminous hands and hours markers, Double safety clasp.2000 Series
1986 - The Formula 1 seriesThe Formula 1 series
1987 - Six FeaturesSix Features
1997 - Launch of the KiriumLaunch of the Kirium
1999 - Launch of the Alter EgoLaunch of the Alter Ego
2000 - Launch of the Kirium Ti5Launch of the Kirium Ti5
2001 - Monza Calibre 36Monza Calibre 36
2001 - Launch of the Kirium F1Launch of the Kirium F1
2003 - Mikrotimer: 1/1,000th of secondMikrotimer: 1/1,000th of second
2003 - Monaco Sixty NineMonaco Sixty Nine
2004 - 2000 Aquaracer2000 Aquaracer
2004 - Indy 500 chronographIndy 500 chronograph
2004 - The V4 concept watch
TAG Heuer touched off a true revolution in watchmaking circles with the launch of the new 'Monaco V4' Concept Watch at Baselworld 2004. As the first mechanical movement of the third millennium, its operation involves the use of belts, a linear weight, ceramic ball-races and four V-mounted barrels. Its bold design reflects this revolutionary technology.The V4 concept watch
2005 - Creation of the Calibre 360Creation of the Calibre 360
2005 - Professional Golf Watch
Launch of the first ever professional golf watch, the Professional Golf Watch. It would go on to win a Chicago Athenaeum Good Design Award (2006) and a FENNIA Design Award (2007).Professional Golf Watch
2006 - Monaco Calibre 360 LSMonaco Calibre 360 LS
2006 - The Carrera Calibre 360 Rose GoldThe Carrera Calibre 360 Rose Gold
2007 - Link Calibre SLink Calibre S
2007 - Grand CARRERA by TAG HeuerGrand CARRERA by TAG Heuer
2008 - Grand Carrera Calibre 36 RS Caliper
TAG Heuer sets a new milestone by integrating its latest Concept Chronograph, the Grand CARRERA Calibre 36 RS Caliper, into the dashboard of a Ken Okuyama-designed and TAG Heuer-inspired GT sportscar.Grand Carrera Calibre 36 RS Caliper
2009 - TAG Heuer Monaco V4
For its 150th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100th of a second mechanical chronograph.
In 2004, the company unveiled the Monaco V4 Concept Watch, the world’s first watch with belt drives, linear mass and ball bearings. On the eve of its 150th anniversary, TAG Heuer has achieved the unbelievable, unveiling to the world what many industry insiders said would never see the light of day: The Monaco V4 in commercial production. Double-patented Monaco V4, 100% TAG Heuer-made, outdoes its own legacy. A bold technical masterwork unlike any watch ever seen or imagined, it both exemplifies luxury Swiss watchmaking tradition at its finest, and completely turns that heritage upside down and inside out.
Once again, with this boldest creation yet, TAG Heuer stakes claim to the leading edge of design innovation and honors its world-famous motto: “Swiss Avant-Garde since 1860”.
2010 - Pendulum
TAG HEUER PENDULUM CONCEPT: A POTENT NEW TECHNICAL MILESTONE IN MECHANICAL MOVEMENTS
The TAG Heuer Pendulum Concept is the first-ever magnetic oscillator without hairspring capable of providing a restoring torque comparable to that of a hairspring: the basic principle of the Swiss anchor escapement is therefore unchanged, but the absence of mass and therefore inertia allows for much larger frequencies. Theoretical precision is significantly higher as it is possible to oscillate at small angles (the elementary principle of oscillator accuracy) without altering the return torque and, especially important, without causing geometric deformations.Pendulum
2010 - The calibre 1887 manufacture movement
A NEW MEASURE OF EXCELLENCE AND A NEW GENERATION OF HIGH-QUALITY MECHANICAL CHRONOGRAPH MOVEMENTS
Vibrating 28,800 times per hour, the Calibre 1887’s 39-jewel, 29.3mm x 7.13mm movement is made of 320 components and has a 50-hour power reserve. A powerful, robust and easy to maintain engine, it houses an audaciously re-engineered version of its inspiration, the brand’s 1887-patented oscillating pinion, along with a matching column wheel.
The oscillating pinion, patented in 1887 by Edouard Heuer, works in tandem with the column wheel, in much the same way as an automobile transmission.
The column wheel, which coordinates the start, stop and return-to-zero functions of the chronograph hand, functions like a gearbox. The smoothness and precision of its super-soft click start is a recognized element of high-end watchmaking excellence.
2010 - TAG Heuer Carrera 1887 collection
TAG Heuer unveils its new 21st century integrated column-wheel automatic chronograph movement in a new generation of the CARRERA, the legendary sports chronograph series designed by Jack Heuer in 1964 and an icon of refined taste ever since.
The TAG Heuer Carrera 1887 Chronograph is the 21st century design evolution of the 1964 icon, more than ever celebrating and emphasizing its original minimalism, purity, readability and understated elegance. A “Grand Classique” re-invented for TAG Heuer’s 150th Anniversary, it is faithful to the original in design and spirit, but its radical new “engine”, the Calibre 1887, turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy.TAG Heuer Carrera 1887 collection
2011 - Mikrograph
TAG Heuer introduces the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing an easy reading: the HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph. Entirely designed, patented, developed and manufactured in La Chaux-De-Fonds, "TAG Heuer Haute Horlogerie" workshop also crafting the Monaco V4, this new major innovation from TAG Heuer confirms the company 150 years leadership in mastering ultimate accuracy, speed and high complexity mechanical movements.Mikrograph
2011 - Monza
In Motor Racing, the fastest track by far is Monza, home of the Italian Grand Prix in the Formula One World Championship. TAG Heuer’s link to the legendary goes back to a warm day in September 1975, when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari. Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. Equipped with a high-speed Calibre 15 movement, the stunning new chronograph sported the name “MONZA” above the HEUER logo on the upper part of the dial. It has become one of the brand’s most coveted watches.Monza
2012 - Mikrotimer Flying 1000
The TAG Heuer Carrera Mikrotimer Flying 1000, the world’s first mechanical wrist chronograph to measure and display 1/1,000th of a second sets a new milestone in mechanical precision. It is 125 times more accurate than the most famous mechanical chronographs on the market — thanks to a heart beating at the unbelievable speed of 3,600,000 beats-per-hour!Mikrotimer Flying 1000
2012 - new Link lady Collection
This new range is dedicated to beautiful and rebellious women and instinctively feels at home on the wrist of Cameron Diaz – who said when discovering the new collection : “The Link Lady is more than a timepiece, it’s a piece of jewellery. When I put It on my wrist, I don’t feel It. It is easy-to-wear, sparkling, and feminine“.
The instantly recognisable and emblematic LINK bracelet with its S-shaped links has been redesigned. A single principle unifies the design: elegance - comfort and poetry were combined to produce pure pleasure.
2012 - Link lady diamond star
The DIAMOND STAR, a vibrant tribute to femininity that captures the essence of this series of timepieces. With its Haute Couture influence, this conceptual masterpiece is set outside of time and gravity, like on a divine catwalk show.
Such elegant artistry is possible because the watch is fitted with an oscillating weight that is larger than the movement it graces, while a complex sapphire crystal construction keeps the movement centred in the case. The result is almost magical: the automatic movement floats in space, the oscillating mass executes a skillfully choreographed ballet and the diamonds are like shooting stars flickering in the rich stellar skies of the galaxy.
2012 - Mikrogirder
Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 5/10,000th of a second today, and probably even more precisely tomorrow…
The MIKROGIRDER is the fastest mechanical regulator ever crafted and tested. Overturning three centuries of watchmaking convention in the way mechanical energy is generated, stored and regulated, the MIKROGIRDER opens a promising new era in watchmaking, with potentially powerful and energy-sparing new movements precise to ever-smaller fractions of time.
Accurate to an unprecedented 5/10,000 of a second, the MIKROGIRDER is a completely new regulator system - a coupling beam/girder and excitatory beam/girder system working with a linear oscillator (versus a spiral shape in a classical hairspring) that vibrates isochronously at a very small angle, as opposed to a traditional watch, which vibrates at an angle of up to 320 degrees.
The advantages are numerous. In a classic spiral hairspring system, the effect of gravity due to mass is a dominant issue. With the MIKROGIRDER, the problem no longer even exists. There is no loss of amplitude and the movement's frequency can be modulated on a very large spectrum of frequency without overburdening the power supply. The result is a significant increase in precision (division of time) and performance (frequency accuracy and stability). The MIKROGIRDER energy performance will enable TAG Heuer chronographs to attain ultra-high frequencies never before dreamed possible. Ten patents are pending on this breakthrough.
2013 - TAG Heuer Carrera MikroPendulumS
AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST EVER MAGNETIC DOUBLE TOURBILLON
The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, its watch chain turns at 12Hz and its chronograph chain turns at 50Hz (60 minutes power reserve). The chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 an hour and rotates 12 times a minute.
The case is forged from a revolutionary material, a chrome and cobalt alloy used in aviation and surgery. It is fully biocompatible, harder than titanium, easier to shape and as luminous as white gold. The case design, with its stopwatch-like placement of the crown at 12 o’clock, is based on the 2012 Aiguille d’Or winner, the TAG Heuer Carrera Mikrogirder, and the Carrera 50 Year Anniversary Jack Heuer edition. The two tourbillon Pendulums and their solid rose gold bridges (18K 5N) are visible through the fine-brushed anthracite dial. The hand applied “100” at 12 o’clock is also in solid rose gold. The chronograph minutes counter is at 12 o’clock, chronograph seconds at 3, and the chronograph power reserve at 9. The 1/100th of a second scale appears on the silver flange. The strap is hand-sewn anthracite grey alligator, very high-tech in style and soft to the touch.
This is a spectacular showcase of Swiss craft and TAG Heuer savoir-faire. The Baselworld unveiling of the brand’s latest concept piece has become a “can’t-miss” moment among watch lovers. The new TAG Heuer Carrera MikroPendulumS is sure to give them a lot to talk about.TAG Heuer Carrera MikroPendulumS
2013 - TAG Heuer Carrera MikroPendulum
AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST HIGH-FREQUENCY CHRONOGRAPH REGULATED BY MAGNETS
The first high-frequency chronograph moved by magnets, the TAG Heuer Carrera MikroPendulum is inspired by the TAG Heuer Carrera Mikrograph, the first integrated column wheel mechanical 100/s wrist chronograph with a flying central hand display. Like all MIKRO creations, it is a dual chain platform with a balance-wheel system for the watch (28,800 beats per hour (4Hz) with a 42 hour power reserve), and a hairspring-less pendulum system for the chronograph (360,000 beats per hour (50hz) with a 90 minute power reserve). The crown rewinds the chronograph: the watch is run on a classic COSC-certified automatic movement powered by an oscillating weight. There are 371 components in the dual-chain structure, each designed, crafted and assembled by TAG Heuer’s Haute Horlogerie team of master watchmakers and engineers.
The 45mm case is in sandblasted, fine-brushed and polished titanium. The Grade 5 metal is also used for the pushbuttons and rubberized crown. The curved sapphire crystal is double anti-reflective curved sapphire crystal. The anthracite grey dial is fine-brushed on one side with Côte-de-Genève finishing under the pendulum--the first-ever magnetic oscillator without hairspring, which is on proud display at 9 o’clock. The chronograph minutes counter is at 3 o’clock, the chronograph seconds at 6, and the chronograph power reserve indicator at 12 o’clock. The 100ths of a second are displayed by a sweeping red central hand--and measured out on an a 1/100th of a second scale on the anthracite flange. A high-tech strap in soft, hand-sewn anthracite alligator with black titanium folding clasp finishes the sporting look. This is classic, standard-bearer Carrera, always contemporary, always at the leading edge of technology and design.TAG Heuer Carrera MikroPendulum
1957 - The Ring Master, a worldwide firstThe Ring Master, a worldwide first
1973 - Accuracy to 1/100th of a secondAccuracy to 1/100th of a second
2002 - 'Oracle BMW Racing' - Louis Vuitton Cup
TAG Heuer sponsors Chris Dickson, Peter Holmberg and the Oracle BMW Racing team, the Americas Cup challenger, during the Louis Vuitton Cup.'Oracle BMW Racing' - Louis Vuitton Cup
1860 - Edouard Heuer
Vintage & Innovation
At the age of twenty, Edouard Heuer sets up a watchmaking workshop in St.Imier in the Swiss Jura region.Edouard Heuer
1876 - English subsidiary establishment
Edouard Heuer establishes a subsidiary in London.English subsidiary establishment
1883 - TAG Heuer at the Amsterdam International ExhibitonTAG Heuer at the Amsterdam International Exhibiton
1887 - Edouard Heuer's son becomes part of the management.
Edouard Heuer's son, Jules-Edouard becomes part of the management.Edouard Heuer's son becomes part of the management.
1888 - Jules-Edouard Heuer
The company is awarded a patent for a repeater watch with automatic chiming.Jules-Edouard Heuer
1889 - TAG Heuer at the Paris World FairTAG Heuer at the Paris World Fair
1891 - Charles-Auguste HeuerCharles-Auguste Heuer
1892 - Edouard Heuer deathEdouard Heuer death
1910 - The american marketThe american market
1923 - Hubert HeuerHubert Heuer
1924 - Timekeeper of the Paris Olympic Games
Paris Olympic Games: TAG Heuer split second pocket chronographs were selected as official stopwatches used at the Olympic Games on 3 consecutive occasions: Antwerp in 1920, Paris in 1924, Amsterdam in 1928.Timekeeper of the Paris Olympic Games
1928 - Timekeeper of the Amsterdam Olympic Games
Amsterdam Olympic Games: TAG Heuer split second pocket chronographs were selected as the official stopwatch used at the Olympic Games on 3 consecutive occasions: Antwerp 1920, Paris 1924, Amsterdam 1928.Timekeeper of the Amsterdam Olympic Games
1931 - Professor Auguste Piccard wears a TAG HeuerProfessor Auguste Piccard wears a TAG Heuer
1934 - The Basel Watch Fair 1934
TAG Heuer participates for the first time at the Basel Watchmaking Fair.The Basel Watch Fair 1934
1945 - General Eisenhower wears a TAG HeuerGeneral Eisenhower wears a TAG Heuer
1947 - TAG Heuer worn by the world's eliteTAG Heuer worn by the world's elite
1958 - Jack HeuerJack Heuer
1959 - The american subsidiaryThe american subsidiary
1962 - The first Swiss watchmaker to go into spaceThe first Swiss watchmaker to go into space
1965 - Evolution of the CarreraEvolution of the Carrera
1967 - Emil Mosbacher's 'Intrepid' - America's CupEmil Mosbacher's 'Intrepid' - America's Cup
1970 - Clay RegazzoniClay Regazzoni
1971 - Ferrari chooses TAG HeuerFerrari chooses TAG Heuer
1978 - Olympic Games in Lake Placid and Moscow
As part of the Swiss Timing organisation, TAG Heuer was asked once more to be one of the Official Timekeepers of the Olympic Games in Lake Placid and Moscow in 1980. For this occasion, TAG Heuer launches a special edition of the Microsplit that is the official stopwatch of the 1980 Olympic winter Game.Olympic Games in Lake Placid and Moscow
1985 - Mike Birch's 'Formule TAG' - Route du RhumMike Birch's 'Formule TAG' - Route du Rhum
1987 - The 'S/el'The 'S/el'
1988 - TAG Heuer ambassador Ayrton SennaTAG Heuer ambassador Ayrton Senna
1989 - Timekeeper of the Ski Federation World Cup
In 1989, TAG Heuer became the official timekeeper for the Ski World Cup and supplied timekeeping devices to the American and Canadian federations.Timekeeper of the Ski Federation World Cup
1991 - Don't crack under pressureDon't crack under pressure
1992 - Official timekeeper of Formula 1Official timekeeper of Formula 1
1993 - Titouan Lamazou's 'TAG Heuer' - Jules Verne TrophyTitouan Lamazou's 'TAG Heuer' - Jules Verne Trophy
1994 - New Basel booth
TAG Heuer unveiled a daring new exhibition booth at Baselworld 1994. Created by Italian architect Ottavio di Blasi, the arch-shaped stand, the first building in the world with a carbon fiber structure, reflected not only the brand's commitment to avant-garde design and aesthetics, but also many of its key values, including balancing modernity with tradition, and tension with force.New Basel booth
1995 - Chris Dickson's 'TAG Heuer Challenge' - America's Cup
TAG Heuer introduced its own crew in the America's Cup with Chris Dickson (NZ) and the 'TAG Heuer Challenge'. Then, in 1997, the company again sponsors Chris Dickson in the Whitbread round-the-world race.Chris Dickson's 'TAG Heuer Challenge' - America's Cup
1995 - Success - It's a mind gameSuccess - It's a mind game
2001 - Jack William HeuerJack William Heuer
2002 - Sport VisionSport Vision
2002 - The F1 Mikrograph wins the Design Watch prizeThe F1 Mikrograph wins the Design Watch prize
2002 - What are you made of?
The What are you made of? campaign becomes a symbol of the brand's prestigious avant-garde stance and the TAG Heuer spirit. The campaign's key concepts are sports inspiration, avant-garde watchmaking, sophistication and identification. Ayrton Senna, Steve McQueen and Inès Sastre lend their images to this campaign.What are you made of?
2003 - Timekeeper of the FIS World ChampionshipTimekeeper of the FIS World Championship
2007 - The new Basel booth
To mark the 20th anniversary of the LINK series, TAG Heuer has once again called upon Ottavio di Blasi to design a Baselworld booth that embodies the brand's unique vision and drive. The result is the breathtaking 'TAG Heuer SKIN', celebrating the union of technology and design.The new Basel booth
2008 - TAG Heuer 360 museum
TAG Heuer unveils his new exhibition area, the TAG Heuer 360 museum, a historical and avant-garde gallery dedicated to the glory of its exceptional heritage. Inaugurated in La Chaux-de-Fonds on January 30th, 2008, during a ceremony attended by many personalities, this location offers visitors a unique audiovisual experience. Distinguished both by its architectural concept and by its circular scenography, it exhibits 150 years of a watchmaking saga dedicated to mastering infinitely small times. Visitors will discover the technological and aesthetic innovations applied to sports timekeeping as well as to wristwatches, and which have represented major milestones in the history of Swiss watchmaking.TAG Heuer 360 museum
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