Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

Haute Horlogerie

A rich and specific culture. A professional ethic. An all-consuming passion.

Where the enduring expertise of the artisan confronts the trailblazing imagination of the engineer.
Where knowledge and know-how  meet and embrace a living history, centuries old.

 

At TAG Heuer, artisans work hand in hand with engineers to reinvent the future.
Different disciplines, one impulse.
• To open eyes wide.
• To set records, then smash them.
• To shock those who say no into seeing yes.
• To lure time and space, fractions of the immeasurable and unbounded, into their most breathtaking configurations.
More precisely: to be the best and the fastest, the most accurate and the most avant-garde.

 

This is Haute Horlogerie by TAG Heuer, a state of mind that exploits, side by side, the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today.

TAG Heuer haute horlogerists do not reproduce the amazing achievements of their predecessors — the beautiful minds who set the conventional rules of classical haute horlogerie. Instead, byadopting and adapting the innovative approaches of their forerunners, and pushing these to theouter limits of the possible, they create the classics of tomorrow.

 

Through this visionary heritage, TAG Heuer has earned an asserted legitimacy as the acknowledged master of the technological vanguard of haute horlogerie. The brand’s strongly defined personality is esteemed by peers and fine watch connoisseurs alike.

 

This unique character has engendered the most innovative watches and chronographs ever created. TAG Heuer’s MIKROTOURBILLONS is one of them.