Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

Fangio EL MAESTRO

A UNIQUE ROAD TO SUCCESS

"You should always strive to be the best, but you should never think that you already are."

Before Juan-Manuel Fangio, Formula 1 drivers in their mid-30s were considered too old to win a single race, let alone a World Championship.

Fangio didn’t get his first F1 start until he was 37. He went on to win five World Championships, proving once and for all that age doesn’t matter, only grit and talent, a desire to be the best, and an ability to never crack under pressure.

...LIKE TAG HEUER’S

Fangio became a legend by winning the World Championship of Drivers five times. A superlative track record achieved by the greatest displays of skill and daring ever seen; the greatest driver of all time.
Like TAG Heuer, he redefined the limits of his field and never cracked under pressure. His first race, at 18, in 1929, was on a dirt road in his native Argentina, behind the wheel of a Ford taxi. Soon he was winning the most dangerous endurance circuits ever raced, 10,000 kilometres on snaking roads with no pit stops or mechanics across the spine of the Andes, from Buenos Aires to Lima, Peru, and back again...

The glamour of Grand Prix lured him to Europe, thus beginning the most impressive career in motorsports: 24 World Championship Grands Prix from 52 entries, 29 pole starts, 48 front row starts—all three stats unequaled to this day. He also racked up the most World Championships with the most teams—Alfa Romeo, Ferrari, Mercedes and Maserati. It was in a Maserati that he suffered his worst moment, a somersaulting spinout into a dirt bank at Monza in 1952 that snapped his neck. The crash was caused by fatigue, not because of age, but because he had driven non-stop from Paris the night before, having missed connections following a race in Belfast. Near death, he held on and clawed back, returning to the Grand Prix the following season and finishing second overall. Four more World Championships followed, capped by his last in 1957, at the age of 46. He was still driving into his 80s: when his driver’s license was revoked because of age, he challenged the licensing department to a 400km race between Buenos Aires and Mar del Plata. Guess who won. El Maestro, the path-breaker, a man driven, like TAG Heuer, to pursue greatness, to refuse limits, and never crack under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.