Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

ORIGINAL RIMLESS Photochromic Prime Dark Elastomer frame sunglasses 5502-108

Reflex

ORIGINAL RIMLESS

REF: 5502-108

Why is Reflex a consistent bestseller?Perhaps its the use of special elastomers on the titanium temples. Elastomer ensures comfort as i…

Why is Reflex a consistent bestseller?Perhaps its the use of special elastomers on the titanium temples. Elastomer ensures comfort as it adapts to your movements, ensures hold as it’s ultra-adherent, and ensures longevity with its excellent resistance.Perhaps its the iconic design. Aerodynamic sunlenses and shields offering optimized protection from the sun’s rays. In sleek designs culminating in the celebrated straight temple.Or maybe its the personalized comfort. A shape memory. Adjustable end-tips and nose-pads which adapt to the shape of your face. Reflex. Perhaps it’s everything.

Design

Reflex Original sunglasses feature a patented world first: a revolutionary hingeless closing mechanism.

The patented hinge design boldly enhances the sober, very masculine look. The temple is elastomer-coated on the inside for extra comfort and grip. The outside of the temple is coated with a more rigid elastomer for added resistance and longevity.

Available in a two-lens or shield edition, the sunglasses provide optimum protection and an aerodynamic, aviator-like look to the design.

Ergonomics

Exceptionnal comfort
Designed for wear with helmets, with “soft touch” elastomer temples and adjustable nose pads and end-tips for extra comfort.
Ultimate Lightness
The beta-titanium frame is not only super resistant, but also super light.
Perfect hold
Designed for active sportsmen, the sunglasses never slip: the high-grade elastomer arms apply lateral pressure to keep them snugly in place.

Lenses

UV and infrared rays are harmful to the eye and can cause serious damage over time. For this reason, TAG Heuer has selected maximum quality sun lenses to provide exceptional protection and comfort. Whether intended for daily use or for a particular activity, the TAG Heuer eyewear range can meet all sun protection needs.

Lenses : Photochromic

Materials and care

FRAME :Dark
TEMPLES :Black / Light Grey, Elastomer
LENSES :Photochromic Prime
General Cleaning

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Put your eyewear under warm water, scrub it slowly with soap directly with your hand. Dry it with a clean and dry rag.

• Avoid contact with salt or chlorine water.

• Avoid contact with chemical products (solvents, detergents, alcohol …)

• Do never clean your lenses with a paper towel, that could cause micro-scratches.

Leather

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with a dry, clean and soft rag to remove sweat and stain marks.

• To protect the leather to wear and tear, scrub it with moisturizing cream.

• Avoid contact with water.

• Avoid wide and quick temperature changes.

Elastomer

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with warm water and soap.

• Do not hesitate to insist in order to bring out impurities stuck in the elastomer.

• Rince it with warm water.

• Dry it with a clean and dry rag.

Quality

The high level of TAG Heuer quality is based on rigorous selection and continuous monitoring of all its suppliers and their products.
Throughout the manufacturing process, each component is subjected to numerous tests and controls designed to verify the craftsmanship.
After stringent quality tests, the frame undergoes a final meticulous examination by an expert eyewear maker, who ensures the perfection of the entire piece.

Other finishes