Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

 

WHAT DEFINES TAG HEUER AVANT-GARDE EYEWEAR ?
A powerful combination of integrated design, superior materials, ergonomic engineering, and ‘100% Made in France’ development and production, deliver eyewear that remains unrivaled in performance and patented innovation.

 

INTEGRATED DESIGN
Function drives our design. The seamless aesthetic of the frame’s invisible hinges and straight Elastomer stems is based on concrete wearability – comfort, lightness and responsiveness to the demands of daily life and sports performance. Numerable patents and prestigious industry awards recognize the rigor of this design philosophy that fuses function and refinement.

 

MATERIALS
Advanced composite materials and those borrowed from the highest standards of Swiss watchmaking, such as 316L Stainless Steel, inspire innovative design solutions for greater comfort and operable efficiency. Beta Titanium and Carbon are exceptionally lightweight while Elastomer allows ultimate ease in enhanced ergonomics and fine leathers such as alligator, calfskin, and python add a rich and natural finish to the frame construction.

 

ERGONOMY
Across the dynamics of business, leisure and sports, TAG Heuer Avant-Garde Eyewear is built for action, maintaining peak performance even in the most extreme conditions. Professionals are our collaborative designers and technical consultants: Kurt Bush for Nascar, Audi Sport for 24 Hours of Le Mans and leading athletes work closely with our in-house design team to forge adaptive innovations for superior ergonomics.

 

100% MADE IN FRANCE MANUFACTURING
Morez is France’s regional production center for artisanal eyewear, hand crafted with fastidious oversight by experienced and expertly trained personnel. This 100% Made in France authenticity is behind each piece of TAG Heuer Avant-Garde Eyewear as a solid assurance of production purity, where savoir-faire craftsmanship defines the value of luxury, and tradition shapes avant-garde advances in design.